04/08/2022
“Identification will have to be ‘earned’ through close partnerships between publishers and advertising partners, while ensuring data privacy and identity are protected.” This article explains how the relationship economy is shifting to privacy-complaint first-party data. https://hubs.li/Q017F_450 Reach out to learn how our platform gives members full ownership of their data and allows for a deeper, more intimate relationship with trusted brands.
Even though ad targeting on connected TVs doesn't use cookies, it will still be affected by the wider push towards privacy by default.