Measured, Inc

11/05/2024

Q: How do experimentation, MMM, and post-exposure attribution work together?
A: Perfectly! 😜
But in all seriousness, triangulated measurement is the only way to effectively gauge the impact of your marketing efforts and spend. Dive into the details here: https://hubs.la/Q02W-4360

10/30/2024

Measured is honored to win the 2024 Global Tech Awards for excellence in Marketing & Advertising Technology 🎉 A big thank you to our amazing customers, partners, and team for making this possible 🔥👏
https://hubs.la/Q02WndMC0

10/29/2024

ICYMI: This eye-opening blog by Steven Johnson dives into a Meta study on how Gen Z shops and why understanding how your audience interacts with ads is fundamental to boosting your marketing game. 🔥
https://hubs.la/Q02WddN70

This blog breaks down some flaws in multi-touch attribution (MTA) and shares eye-opening insights from a Meta study on how Gen Z shops.

10/25/2024

Why should brands consider geo testing, what are some of the major challenges with implementation, and how should you evaluate a third-party vendor? How does it work with MMM? How about an example of a successful geo test?

Mahesh Jeswani (MJ) doesn't shy away from the tough questions in this deep dive, and neither should you. Check it out now: https://hubs.la/Q02VQY6T0

Measurement consultant Andrew Covato dives deep into automating geo testing with Mahesh Jeswani (MJ), SVP of Product at Measured.

10/23/2024

Incrementality alone just isn’t enough anymore 😯 Successful marketers today need to embrace multi-KPI testing to cut through the noise and confusion and get a clearer picture of their marketing performance. Dive into details in our new post here:

Multi-KPI testing is the answer to today's marketing challenges, like rising CAC, AI-driven campaigns, and shifting consumer behaviors.

10/22/2024

💥🔥 Three short, real-life examples of leading brands gaining value from the Measured platform 🔥💥

See how an incrementality-powered measurement platform delivers value for our customers with three brand and agency testimonials.

10/15/2024

It's tomorrow! 💥 If you're at Shoptalk (or happen to be in Chicago for any reason, really) we want to see you in person! Grab some time now to connect with us over the next few days 😀
https://hubs.la/Q02TwhRr0

10/11/2024

Meta recently released its advertiser checklist outlining how businesses should prepare themselves for the upcoming holiday season 🎁 Here’s our take on it, plus some extra insights to make sure you're ready to make the most of the season!
https://hubs.la/Q02T0TtF0

Measured's take on the holiday advertiser checklist released by Meta on how to prepare for the upcoming shopping season.

10/07/2024

Are you at Advertising Week? Let's connect!

The weather's lovely, and we're just a few days into Q4 - it's the perfect time to chat about media measurement and optimization. Grab some time here:
https://hubs.la/Q02Sl5Rx0

10/02/2024

Shoptalk Fall is almost here...Are you ready? We can't wait to see new and familiar faces in Chicago! Let's talk incrementality, MMM, and media measurement and optimization in detail. Use the link to set up a time to connect with Measured! https://hubs.la/Q02RStqN0

09/30/2024

Prime Day is about a week away, Black Friday/Cyber Monday is almost here, and we're basically into the 2024 holiday season already! 🤯

This year's shaping up to be especially interesting, with...
🎁 Five fewer shopping days b/w Thanksgiving and Christmas than last year
🇺🇸 The ongoing election causing a particularly dynamic environment
💰 Political ad spend and swing state implications

Are you ready? Dive into our blog on BFCM 2024 and make sure you're prepared for the impact these factors can have on your media testing strategy this year!
https://hubs.la/Q02RxnpH0

See why marketers need a flexible testing capability now more than ever with BCFM 2024 complicated by the ongoing election.

09/26/2024

EXL + UNITE by Speero and Kameleoon is sold out - will you be there? 🔥🔥 We're pumped and ready to dive in, geek out, and network with all of our fellow experimentation + testing peers! 🚀 If you'll be there, let's grab some time to talk: https://hubs.la/Q02R9PSf0