11/20/2025
We’re proud to share that The Art of Craft — a series of lobby installations we created for Netflix’s Albuquerque Studios — has been honored with a 2025 SEGD Global Design Award in the Branded Environments category.
This collection celebrates the skilled tradespeople who work behind the scenes to bring film and television to life. Through finely crafted, dimensional installations, the series highlights the overlooked tools and materials of industry trades while paying tribute to the cultural and natural iconography of New Mexico.
Highlights include:
• A turquoise brooch made of hair and makeup tools
• Piñon pine branches reimagined through costuming materials
• The geometry of rattlesnake skin rendered in the textures and tools of set construction
We’re thrilled to be the only Texas-based firm recognized in the 2025 SEGD Awards, following our 2024 win in the same category. 🎉
A huge thank-you to the Netflix Design & Construction team for championing this concept, to our own design team for continually connecting content to craft, and to our fabrication partners at
View the full project submission at https://segd.org/projects/the-art-of-craft/