TrueDialog

10/29/2026

“The platforms that win will make the hard parts invisible.”

That’s John Wright, TrueDialog’s CEO, on what will separate the messaging platforms that succeed, in a new TechFinitive interview. His view: reach, trust, and simplicity will matter more than feature count.

He also shares what he expects next: messaging that is accessible to AI agents and other systems, not just people in an inbox.

Full interview: https://hubs.la/Q04CH_Rb0

10/28/2026

Halloween is this week, and Deloitte’s 2026 Halloween survey has a useful lesson for anyone planning holiday text campaigns.

92% of US households plan to celebrate this year, spending an average of $285. The shoppers who started before mid-August plan to spend 1.7x more than those who waited.

For messaging teams, that’s a good reminder that your biggest spenders are often deciding well before the holiday arrives.

With Black Friday and the winter holidays coming up fast, now is a great time to get ahead:

- Build your holiday segments while there’s still time to test them
- Draft early-access offers for your most engaged contacts
- Line up order and shipping updates before volume peaks

TrueDialog customers, your account team is happy to help you map out a holiday texting plan. Not a customer yet? Let’s talk about what texting can do for your season.

What’s the first holiday text on your calendar this year?

Source here: https://hubs.la/Q04CCcyl0

10/21/2026

Corporate email, translated into human:

"Per my last email..." → "Did you see this?"
"Just floating this back to the top of your inbox" → "Please respond"
"Circling back on this" → "Still waiting"
"Wanted to put this on your radar" → "This is urgent"
"No worries if not!" → "There will absolutely be worries if not"

Somewhere along the way, email turned into a second language. We all learned to speak it: careful, indirect, four sentences to say one thing. Mostly because we’re hoping someone actually opens it.

SMS never needed a translator. You just say the thing (politely), and someone reads it. 98% of texts get opened, and most replies come back in about 90 seconds.

Email is where messages go to wait. Text is where they get answered.

Curious what that could do for your conversation strategy? Let's talk texting!

10/20/2026

Planning for 2027 is underway, which makes it a great time to take a fresh look at your texting program!

A quick checklist to start with:
- Does it live inside your CRM?
- Is it certified for the security reviews your IT team runs?
- Can you count on it when volume spikes?

If you can check all three, you're in great shape. If not, let's talk.

10/15/2026

What if the text you send could answer back?

Not a canned auto-reply. An AI agent that reads what your customer actually asks, pulls context from your CRM, replies in your brand’s voice, and knows exactly when to bring in a person.

Our CMO and CRO, Amanda McGuckin Hager, lays out what that could look like in her new Forbes Communications Council piece. One of her predictions: your agent’s personality will soon belong in your brand brief, right next to your logo and color palette.

Is your texting program ready for that conversation?

Full article here: https://hubs.la/Q04BjMD90

AI messaging can allow you to level up your texting program from one-way transactional messages to real back-and-forth dialogue.

10/14/2026

At most colleges, texting lives with the admissions team.

At Lincoln Land Community College, the whole campus does it. Recruiters text right from Salesforce. Advisors book appointments by text. The library sends reminders about overdue books. And once the help desk started taking texts, students loved it.

The best part? They had everyone up and running in under a week.

It's a great example of what happens when you meet students where they already are.

Here's how they did it: https://hubs.la/Q04zVLJD0 (https://hubs.la/Q04zVLJD0)

10/06/2026

Okay, real talk: how long does a company-wide email usually sit before anyone opens it?

Text lands the second you hit send. There’s no queue, no inbox pileup, no catching up tomorrow. And with a 90-second average response time, you know you're reaching employees when it matters most.

TrueDialog's Comms Hub turns that into a real two-way channel: shift updates, safety alerts, quick replies, all logged straight to the systems your team already uses. No app to open. No portal to log into. Just a text, right now.

That's the whole pitch.

See how it works: https://hubs.la/Q04zdY_70

10/02/2026

Text messaging is one of the most direct ways to reach your customers, and doing it well is easier than you think.

Great SMS programs have a few things in common. They give subscribers choices, send messages people actually want to receive, and brands incorporate campaign learnings to improve future results.

Our free guide, 50 Tips to Build a Strong SMS Marketing Strategy, walks through it all in five stages: getting started, earning trust, running campaigns that convert, scaling with confidence, and building long-term success.

It's free to read, with no form to fill out. Whether you're launching your first text program or growing one that's already working, you'll find practical ideas you can put to use right away.

Read the full guide: https://hubs.la/Q04z4vL-0

09/30/2026

We're at EDUCAUSE 2026 in Denver this week with OneWorldSIS at booth 759, talking about what happens when a student information system and a texting platform actually work together.

Our team is on the show floor talking with campus teams about how TrueDialog's SMS, MMS and RCS platform helps institutions reach students at every step, from enrollment through graduation.

Heading to Thursday's Commons Crawl? OneWorldSIS is one of the featured stops. It's a curated look at the technology behind the modern digital institution, and a great chance to see this in action.

See you there!

09/16/2026

Your nurture programs live in Marketo. Your highest-open-rate channel doesn't… until now.

TrueDialog connects SMS directly into your Marketo Smart Campaigns, so texting becomes part of the workflows your team is already running. No exporting lists to a separate tool. No manual follow-up.

Here's what that looks like:
- Trigger SMS sends from Smart Campaigns you already have running, or schedule them in advance
- Reuse templates instead of rewriting copy for every send
- Catch spam triggers and compliance issues before you hit send, with TrueDelivery®
- Catch opt-out intent after a reply comes in, with TrueOptOut®, even when it's not a clean "STOP"
- Launch in hours, with TrueDialog's US-based team guiding setup
One G2 reviewer summed it up: "We were able to automate lead nurturing, and drive better conversions — all with TrueDialog's Marketo SMS integration."

If your funnel already runs through Marketo, your texting should too.

Learn More: https://hubs.la/Q04xtWK50