Refinition

07/05/2022

We would like to welcome Scott Cornelius, VP of Operations! It’s been a year of tremendous growth for Refinition with our roster of clients continuing to grow, and we are on a mission to meet unprecedented timescales to support our clients with data solutions to empower them with data independence. Scott is instrumental in evolving our entire infrastructure to support these goals.

Scott’s experience in operations, people management, technology and business development will be critical in architecting this new framework which will enable us to continue to scale and deliver best in class solutions and continue to swiftly expand in the United States. Scott is a tenured, strategic leader who has decades of experience across multiple organizations in transforming businesses, forging impactful partnerships, and supporting revenue growth.

At Refinition, we could not be more pleased and excited to have Scott on board to better position ourselves to continue to deliver more value to our clients.

Refinition is revolutionizing the way brands can adopt a first-party data strategy to support their business objectives and revenue goals to own the customer relationship both offline and online.

05/29/2020

COVID will impact federal, statewide, and local elections that will continue through Election Day.

The battleground strategy will pivot from physical to digital and demands best in class data. No bots, cookies, just real voters.

In person engagements are off the table as they had been, it’s critical to engage with constituents and the electorate to support your goals. It’s critical to get people registered, fundraising, and to the polls.

Market research insights, actionable data across digital display, Facebook, direct mail, email and SMS.

A cross-platform strategy empowering you to identify real people that showed up at locations that mattered, up to 12 months ago. Precise, flexible and accurate data in days vs weeks or months.

Refinition can provide all of that AND, leverage actual voter data based on party affiliation, donor data for fundraising efforts, likelihood to vote and more.

Interested in who showed up at marches, rallies, college campuses, religious institutions, union halls, veteran’s hospitals or retail outlets? Refinition can collaborate with you to build a curated audience of those that matter.

The time for guessing is over, engage with real voters. The stakes couldn’t be higher - we can help.

DM us or contact us at [email protected].

05/28/2020

The good news is, we aren't going to start this post with "in these uncertain times".

While people won't go back to the way things were, they are going back to new norms.

As states begin to reopen, it's time for you to engage with real people that were there pre-COVID. It's all about retention, acquisition, and conversion.

Refinition, like Doc Brown said in "Back to the Future" enables you to go back in time, up to 12 months, and identify the real people that were at yours or your competitors locations.

Comprehensive geographic, demographic, and psychographic data insights that can be activated across digital display, Facebook, direct mail, email, and SMS.

It gets even better - we can activate this in days vs weeks or months.

We can help you be a cut above the rest. Best in class data that's precise in accuracy, flexible to ingest into your own platforms, maintains compliance, and provides better results.

DM us or contact us at [email protected].

05/22/2020

It truly is a dog-eat-dog world in the retail pet industry. Pet stores have long competed for consumer's attention but amidst the current pandemic, it's not just about a coupon or a better price.

Consumer behavior is experiencing a shift based on supply/demand, convenience over savings and stock-piling versus regular visits.

Pet retailers need to retain their pre-COVID audience and build on the acquisition they've had for their new COVID related audience.

Most importantly, retailers need access to best in class data that's precise in accuracy, flexible enough to provide current and historical data to those that were there, maintains compliance, provides speed to insights to learn and activate against in days vs weeks or months, and provides better results.

Keen insight on real customers at yours and your competitors locations filtered by geography, demographics and psychographics.

Data that can be activated across digital display advertising, Facebook, direct mail, verified email and SMS.

Refinition's Pet Network is comprised of over 4,000 pet retailers, dog parks and grooming locations across the US.

Stop letting others eat lunch off your plate. DM us or email us at [email protected].

04/29/2020

Essential businesses are satisfying the behavior shift based on supply and demand. Re-building your relationship directly with those that were loyal or shopped your stores because of proximity is paramount.

Leveraging data-driven decisions around those that shopped at your store or those of your competitors is essential.

Whether you are a brick and mortar liquor store, brand or e-tailer, Refinition can help.

Please find the next installment of our “Spend Less, Sell More, Know Why” series.

Today’s highlighted vertical network is Spirits.

Our spirits vertical has nearly 1,000 stores and the ability to identify those shoppers with recency or look-back up to 12 months.

Understand your customers behavior, analyze them, retain them and grow your audience via digital display, Facebook, direct mail, email and SMS.

Refinition provides an elegant and powerful solution that you can activate within a few days and not the traditional weeks to help maintain your business goals.

DM us today to start the collaboration or email us at [email protected]

04/27/2020

As an essential business, grocers are not just servicing their loyal shoppers but also acquiring new shoppers with the need to obtain necessary essentials and staples during this unprecedented time.

Like many other industries, the race to keep your shoppers will require you to leverage the most important asset you need in your arsenal - data.

Data-driven decisions are paramount and leveraging those that matter with precision is essential. You have to be smarter and faster to compete.

Whether you are a brick and mortar grocer or grocery e-tailer, Refinition can help.

Please find the next installment of our “Spend Less, Sell More, Know Why” series.

Today’s highlighted vertical network is Grocery.

Our grocery vertical has over 16,000 stores and the ability to identify those shoppers with recency or look-back up to 12 months.

Understand your customers behavior, analyze them, retain them and grow your audience via digital display, Facebook, direct mail, email and SMS.

Refinition provides an elegant and powerful solution that you can activate within a few days and not the traditional weeks to help maintain your business goals.

DM us today to start the collaboration or email us at [email protected]

04/22/2020

In-person interactions will return and nurturing the customer experience has never been more important. Data-driven decisions are paramount and leveraging those that matter with precision is and will continue to be essential. Come collaborate with us to leverage one of our 15 existing vertical networks or let us build a custom network for you. Understand your customers behavior, analyze them, retain them and grow your audience via digital display, Facebook, direct mail, email and SMS. Refinition provides an elegant and powerful solution that you can activate within a few days and not the traditional weeks to help maintain your business goals.
DM us directly or email us at [email protected]

03/31/2020

If you are a brand that is struggling to cut through the clutter brought on by the massive onslaught of communication being pushed out to consumers, we hear you.

How do you stand out to actually engage with those that have been or would be most interested in your products or services?

Like consumers, we can’t be the only ones wondering, “How did every company get my email address to send me offers I didn’t know I didn’t want?”

Wouldn’t it be nice to only receive offers from brands and lifestyle habits you are most interested in or need right now?

Refinition’s ability to perform a look-back of consumers that have been to physical locations in the past has been a very impactful strategy for brands to stay at the forefront of consumer’s minds as they continue to make purchases and spend wisely.

Communication in the appropriate format and delivered in appropriate channel for each generation has never been more essential. We take physical intent dating back 12 months (because where they were really matters) and give you the ability to apply it to your online marketing strategy to those high value consumers within 48 hours across programmatic display, Facebook, email and SMS.

DM us to connect and collaborate on your business goals.

Stay safe and healthy and strong!

03/30/2020

Your business objective remains the same, you need to move cars off your lot and provide services to vehicles that are needed in this unprecedented time. Connect with automotive shoppers to tout the offers you are promoting and the special accommodations you are providing to keep them safe during this time.

Whether it’s the automotive shoppers that were on your lot or your competitors, or even in neighborhoods or retailers within a specific radius of your dealership - we can identify them and connect you with them directly.

Refinition can support your goals to engage with them via digital display advertising, Facebook, email, SMS and direct mail with those real people that matter most to you now. We can activate your offer within 48 hours and help you get to these people.

DM us today to start the collaboration or email us at [email protected]

03/24/2020

While the cornerstone of your business engagements has likely changed in our current climate, the need to engage with relevant, real people in your business sector has never been more essential.

While the cornerstone of your business engagements has likely changed in our current climate, the need to engage with relevant, real people in your business...

03/23/2020

Refinition can provide you with insight and actionable data into the real people that previously showed up at locations that are of interest to you and your business.

This has never been more valuable for you to take physical intent and apply it to your online marketing strategy.

Actionable data for you to leverage for marketing to those high value consumers within 48 hours across programmatic display, Facebook, email and SMS.

Each of our networks or custom networks built for you can be curated based on the demographics you want in your audience.

If you’re a dispensary and want to tout curbside/delivery, we can tell you those within the radius of your service area.

If you’re a retailer and want to market special hours for seniors, we can provide that.

If you’re a small business and want to identify real people in your neighborhoods surrounding your location to let them know you are open for business, we can help.

If you’re an automotive dealership and want to let people know about your new offers and programs to support during these times, we can assist.

We are here to collaborate with you on what you want to achieve right now and how you can apply that to your business.

DM us.
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03/19/2020

Calling all CBD and Cannabis brands.

Your brands appeal to market segments that go beyond the walls of dispensaries. Whether they are golf or fitness enthusiasts, pet lovers, pharmacy shoppers, or any of our other networks, they are high value consumers you want to market to.

Refinition has 100,000+ of these locations active in our data set and can tell you who these real people are, the brands/stores they frequent that also crossover with dispensary shoppers. We can cross-pollinate any of our networks or custom requests you desire to create an audience that achieves your business goals.

Actionable and compliant data for digital marketing, Facebook, direct mail, SMS, consent-based email and print to implement a campaign in 48 hours vs weeks or months with lookback ability for 12 months.

This is built and ready to support your goals without the expense of build or time to market. Whether you are a brand or an agency, we can support you.

Cannabis Network: 6,100+ dispensaries, 12-month audience of 8.3M+ uniques, 50M+ visits and 40k+ bud-tenders

Data set: 500+ million mobile deviceID’s (phone/tablet). Ability to append hundreds of demographic/psychographic attributes. Updated daily & can be segmented by city, county, DMA and state.

DM us to connect.