Optily

Optily ROAS supercharger for Shopify stores. 📈 Optily is your ROAS supercharger for Shopify.

When advertising across the Facebook and Google platforms, including Instagram and YouTube, Optily's free Shopify app helps you discover where your biggest sales are coming from. It has a complete Source/Medium report, including first and last touch campaign impact. You can upgrade to our Accelerate plan for an in-depth audit of your funnel strategy and ad performance. Gain immediate actionable ad

vice on where to invest and stay on track with monthly strategy sessions. If you need a bit more help in setting up and maintaining your ads, Optily+ is our managed service option. Our unique blend of innovative technology and human expertise delivers maximum ad impact.

Try these top 6 ad formats to freshen up your business's advertising in 2023 and explore new ways to get your brand in f...
01/25/2023

Try these top 6 ad formats to freshen up your business's advertising in 2023 and explore new ways to get your brand in front of customers!

https://bit.ly/3H9teao

Try these top 6 ad formats to freshen up your business's advertising in 2023 and explore new ways to get your brand in front of customers!

The Shopify Commerce Trends Report for 2023 has been released and in this article, we break down the key points that you...
01/04/2023

The Shopify Commerce Trends Report for 2023 has been released and in this article, we break down the key points that your business needs!

https://bit.ly/3vUXGzX

The Shopify Commerce Trends Report for 2023 has been released and in this article, we break down the key points that your business needs!

Do you have the apps you need for success on Shopify in 2023? Take a look at our recommendations and let us know any oth...
12/21/2022

Do you have the apps you need for success on Shopify in 2023? Take a look at our recommendations and let us know any others you would suggest to merchants.

https://bit.ly/3hPD1JQ

As we get close to ringing in the New Year, we're covering 3 Shopify marketing apps that would be helpful to have in your toolkit for 2023.

Shopify Audiences lets you connect your Google Ads account to the Shopify ecosystem expanding your eCommerce business cr...
12/15/2022

Shopify Audiences lets you connect your Google Ads account to the Shopify ecosystem expanding your eCommerce business cross-platform strategy.

https://bit.ly/3uQO2xy

Shopify Audiences lets you connect your Google Ads account to the Shopify ecosystem expanding your eCommerce business cross-platform strategy.

We're thrilled to announce that our new Shopify app is live in the app store! A huge thank you to the team that made thi...
12/12/2022

We're thrilled to announce that our new Shopify app is live in the app store! A huge thank you to the team that made this possible.

We look forward to getting feedback from the community in the coming months in order to keep improving on what we have. Try Optily free for 14 days and let us know what you think.

https://bit.ly/3UQROlb

Check out the Optily Shopify app, updated and synced with your store's dashboard. Optimize your ads without ever leaving the Shopify environment.

Discover what a Marketing Efficiency Ratio is and why it's important for Shopify store owners looking to scale from Opti...
12/07/2022

Discover what a Marketing Efficiency Ratio is and why it's important for Shopify store owners looking to scale from Optily CEO, Brendan Hughes.

https://bit.ly/3BgM7WH

Discover what a Marketing Efficiency Ratio is and why it's important for Shopify store owners looking to scale.

In May 2023, Google will no longer generate Similar Audiences. Find out what this means for your business marketing stra...
11/30/2022

In May 2023, Google will no longer generate Similar Audiences. Find out what this means for your business marketing strategy today!

https://bit.ly/3XHLZsN

In May 2023, Google will no longer generate Similar Audiences. Find out what this means for your business marketing strategy today!

As ad prices increase, so does the cost of new customers. Are you doing all you can to reengage your existing customers ...
11/22/2022

As ad prices increase, so does the cost of new customers. Are you doing all you can to reengage your existing customers to purchase again?

https://bit.ly/3VcPDsC

As ad prices increase, so does the cost of new customers. Are you doing all you can to reengage your existing customers to purchase again?

Facebook Advantage+ can be a useful marketing tool for all businesses looking to grow their Shopify store in 2022.https:...
11/16/2022

Facebook Advantage+ can be a useful marketing tool for all businesses looking to grow their Shopify store in 2022.

https://bit.ly/3Aje5Ay

Do you have your Black Friday email flows and campaigns prepared for the next few weeks? If not, check out this Klaviyo ...
11/10/2022

Do you have your Black Friday email flows and campaigns prepared for the next few weeks? If not, check out this Klaviyo guide on the proven tactics for success in Black Friday email marketing.

https://bit.ly/3G4RKdC

With Black Friday approaching fast, do you have your Klaviyo email strategy optimized to maximize sales on your Shopify store?

Missed last week's Optily Radio episode on zero-party data and eCommerce quizzes? We've got the recap of the main point ...
11/07/2022

Missed last week's Optily Radio episode on zero-party data and eCommerce quizzes? We've got the recap of the main point we discussed with Prehook's Gen Furukawa and Optily's Kevin Stagg.

The main bits we covered off include:
-Brand reputation and quizzes
-What a good quiz looks like
-Enriching your email lists with zero-party data

https://bit.ly/3NQdZWH

Just having a contact email is not very much information. Gen Furukawa explores how businesses can scale with zero-party data and quizzes.

11/03/2022

Are you enriching your existing email lists with more data? This week we discussed the power of eCommerce quizzes and zero-party data with Gen Furukawa or Prehook and Optily's Kevin Stagg.

The highlights of the discussion were:
🟣 Growing brand reputation through quizzes
🟣 A template for a successful quiz
🟣 Enriching your existing marketing lists

https://bit.ly/3sU0jjE

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