Bigelow Design Co.

Bigelow Design Co. 🔥| Helping CPG Founders Build Shelf-Ready Brands
🚀| Brand Strategy, Identity and Packaging
👇🏼| Build your brand with us!

07/28/2026

If you are starting a CPG Brand, here are 3 mistakes you need to avoid when building your brand…

07/27/2026

“I don’t need brand strategy, I just need the logo and packaging...”

“I already know what I want the brand to look like and who it’s for...”

Skipping strategy doesn’t save money. It just moves the cost later when the brand isn’t connecting, the buyer passes, and you’re redesigning from scratch again because you thought it “looked good”.

I post brand strategy, design and packaging tips every week!

07/27/2026

CPG Founders: Please avoid this mistake when naming your brand.

There are two types of founders, ones who overthink their name, and those who clearly underthink it.

How did you come up with the name for your brand? Let me know in the comments.

Pink-Bully wanted to create a brand that had never been seen before. The founder, Rebecca, had a unique vision that grac...
06/16/2026

Pink-Bully wanted to create a brand that had never been seen before. The founder, Rebecca, had a unique vision that gracefully blended a premium apparel brand and also built a community of support and hope for women during their battle with breast cancer.

Building a brand with this level of complexity has a lot of challenges.

Rebecca had so many great ideas, but she didn’t know how to act on them. She spent days wondering:
• Will people understand my idea?
• Who are my products actually for?
• How do I turn my product idea into a brand that will actually sell on the market?

That’s why she partnered with Bigelow Design Co to help gain clarity on confidence in her brand strategy, build her unique identity, and design a product and website that would actually attract.

Is your brand or products name doomed before launch?While some founders overthink their name, others don’t put quite eno...
06/04/2026

Is your brand or products name doomed before launch?

While some founders overthink their name, others don’t put quite enough thought into it.

Your name needs to be ownable, available and relate to the brands story.

Comment “Ready” and I’ll send you our free Market-Readiness Questionnaire. 🔥

My client came to me thinking her biggest problem was needing a logo. But it turned out that was the last thing she need...
06/02/2026

My client came to me thinking her biggest problem was needing a logo. But it turned out that was the last thing she needed.

Before you rush into logos, colors and packaging, you need strong foundations that justify those decisions.

Simply looking good isn’t enough to move product or stop the scroll.

Want to get your product idea to market? Comment “MARKET” and I’ll send you the link!

05/15/2026

I don’t want to hear what AI says your brand should be. I want to hear what YOU think your brand should be.

Too many people (even my own clients) rely on ChatGPT to tell me what their brand should look like, sound like, and feel like.

The problem with this is that ChatGPT makes for a lousy brand strategist. It tells you what you want to hear, and relies on surface level analysis that ultimately won’t push the needle of your business forward.

So stop choosing the easy way, and start building something real.

05/08/2026

You’ve got it all twisted… your competitive advantage isn’t your product or its features, it’s how you position it in the market.

Comment “WORKSHOP” and I’ll send you the link to register for our workshop that will teach you how to build a strategic brand that scales.

05/07/2026

You don’t need a logo. You need clarity.

The biggest mistake I see a lot of founders make when starting their business is rushing into getting a logo.

You don’t need a logo to start your brand, you need clarity and steering positioning. Everything becomes easier from there!

Decided I’d post my submissions for . Which one is your favorite?Nowadays, logos are only a small (but significant) bit...
05/06/2026

Decided I’d post my submissions for . Which one is your favorite?

Nowadays, logos are only a small (but significant) bit of the awesome things we do at Bigelow Design Co.

But nonetheless, I’m super proud of all the many marks I’ve had the honor to make for our clients. It’s been a long journey, and I can’t wait to see what amazing marks I’ll make in the future 🔥

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Avondale, AZ
85392

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