Propr

02/13/2024

https://propragency.com/mattr/pipeline-velocity-the-most-essential-marketing-metric-of-2024/

Discover how Pipeline Velocity is the most essential marketing metrics of 2024 and its role in the success of the sales pipeline. Learn about its measurement and practical tips with Bobby Gillespie's insightful article.

10/19/2021

Is your brand people-focused or product-focused?

During our Brand Clarity Workshop, where we help you clarify the most critical parts of your brand, we ask our clients a trick question.

Is your brand people-focused or product-focused?

Well, here's a hint. It better be people-focused.

Even if you produce software or consumer products, the correct answer is people-focused. Why? Well, let me put it to you this way, who is creating, selling, buying, and using your products?

Chances are it is people, so put those people, their wants and needs, their pains and gains at the forefront, and you'll build a brand that is much more likable and relatable. And with those two things together, you'll see some nice growth.

10/18/2021

Partnerships & Projects: Propr developed the strategic content strategy, messaging, copywriting, and design for a series of sales and marketing collateral for Cloud Services and Products at Envestnet.

10/13/2021

Developing and clarifying your brand's personality, which defines the tone of voice and visual aesthetic, is critical to making genuine connections with real people. It empowers your designers, marketing team, and content creators by clarifying what's right and what's not so right for the brand.

So, is your brand's personality Samual L Jackson, Bill Murray, Lucielle Ball, Winston Churchill, Charles Bukowski, Sterling Archer, Gene Wilder, or Archy Bunker?

Who is your Brand's Personality? Let us know in the comments below!

Developing and clarifying your brand's personality, which defines the tone of voice and visual aesthetic, is critical to making genuine connections with real people.

10/11/2021

Partnerships & Projects: Propr extended the brand identity to include custom icons and designed and developed a website to support the marketing efforts for a consulting firm focused on developing projects, initiatives, and ideas that improve our world.

10/06/2021

Partnerships & Projects: Propr Design worked with Unicorn Listings to help bring their brand to life. Starting with a Brand Clarity Workshop, we defined values, tone, and messaging before designing a full identity system, a toolbox of digital marketing assets, and an engaging custom WordPress website.

10/01/2021

Sick of worthless meetings? Good; here's how to put an end to them.

You ever felt like you're in meetings and there are just too many people involved, or you just can't get to a conclusion? Here are two things we do to make sure that we get the most out of our meetings and best use our people and clients' times.

1.
Get prepared before the meeting, meaning send over and share your problem and some thoughts around a solution with everybody. So when everybody gets together, you're not rehashing that stuff or talking about it, then say ok, now come up with good ideas, now come up with solutions on the spot, right? No one can do that.

2.
Abide by the single pizza roll. Single pizza rule. Yeah, the single pizza rule is great. Only invite people to your meeting; if you want it to be productive, only invite as many people that you can feed with one single large pizza. Four or five people most, right? So keep the meetings lean. Prepare before the meeting. So when you're in the meetings, you can have robust conversations, problem, solve, ideat, all those great things, and you can come away closer or even with a solution.

So remember, keep it lean, be prepared, single pizza, and get more s**t done!

**tdone ?

09/29/2021

Your brand is like your business’s fingerprint. The products or services you sell, as well as the benefits they offer to consumers, are unique to your company alone. Even if your competitors sell the same types of products and have a similar audience, they can’t do what you do in the same way. It’s crucial to remember that you have something to offer to your target market that no one else does.

Check out the latest on the Propr Mattr blog.

To maintain a successful brand, it's essential to hone in on your products' distinctive qualities. This can understandably be a challenging task, which is why you shouldn't have to go at it alone. Below are five tried and accurate tips for building your brand, growing your customer base, and nourish...

09/29/2021

Partnership & Projects: In partnership with Upspring’s insightful marketing team, Propr conducted extensive market and brand research that informed repositioning, messaging, brand redesign, website redesign, and the redesign of marketing assets for print and social media.

09/27/2021

Your customers want a hedgehog, not a fox. So, take the time to design your hedgehog concept.

The point of this saying is, the hedgehog is an expert at not getting eaten by the fox. But the fox needs a million tricks to eat. As we all know, when we have a big problem, we want an expert to help, not a generalist or hobbyist. Your hedgehog concept defines your expertise.

Check out the latest on the Propr Mattr blog.

Your customers want a hedgehog, not a fox. So, take the time to design your brand's hedgehog concept. Read below to learn why and how to do that.