08/19/2026
Your customers are getting their answer before they ever reach your website.
Search Google for almost anything now and there's a good chance an AI-written answer sits at the top of the page. They already show up on a large share of searches, and that share keeps climbing.
When it's there, most people read it and never click through to a website at all.
That changes how people find you. Someone used to search a question your business could answer, land on your page, look around, and get in touch. Now the AI hands them the answer and they move on, and they never see you.
The businesses that get quoted inside those AI answers are getting more visits than before. So it's worth becoming the source it pulls from.
Start with your website. Make sure it answers the questions your customers ask, in plain words rather than marketing waffle, because that's what the AI picks up.
Keep your Google Business Profile filled out and correct.
And get your name onto other respected sites in your field. The more solid places that mention you, the more the AI leans on you.
If your visitors from search have been dropping and you couldn't work out why, this is a big part of it.