Full Mood Studio

11/04/2025

On Monday, I gave a workshop with The Entrepreneur District at Dakota Business Lending for our monthly goal-setting meeting. And it really feels so good to give business owners the space to have some beautiful 'aha’ moments along their unique paths.

We talked about two things.

1. Building Your Brand Kit in Canva: How to Think Like a Designer
My takeaway: Define your goal and strategy, then make room for exploration, play, reflection, and brain dumping without judgment. After you’ve given yourself this time to play, then refine. If you jump to the conclusion too soon, you will skip lots of potential ideas and take all the ‘fun’ out of the process. Example: Finding a logo in Canva, replacing the text, and calling it your own.

2. Find Your Catalyst: Developing Your Creative Momentum
My takeaway: Use my worksheet to identify what lights you up, what motivates you, and what keeps you going. Example: If you love a challenge, if you love collaboration, if you love being in a beautiful ambiance, lean into that. Make space for this in your week.

If you need a workshop teacher for your organization, reach out! I’d love to keep offering these. Send me a message and tell me about your group.

10/28/2025

The Healthier Tomorrow website is live!
Check it out here: https://www.healthiertomorrownutrition.com

If you are experiencing infertility, want a healthy pregnancy, or suffering from a condition like PCOS, IBS, or IBD, Lane is your woman! Check out her new website to learn about how nutrition and lifestyle play a huge role in getting to the bottom of these challenges.

While working with her I learned about the crucial first 1,000 days. From Lane Lipetzky Swenson: "The first 1,000 days, the time from preconception through your child’s second birthday are a critical window to lay the foundation for lifelong health. Nutrition during this time supports your baby's cognitive, immune and physical development. It can also reduce the risk for conditions such as obesity, allergies, diabetes and autoimmune diseases through epigenetic programing, shaping health across generations."

And her website page on Fertility and Pregnancy has a lot of awesome info. Next, she's working on adding resources and downloadables to her website to share information that she commonly discusses with her patients.

How does this branding and website process work?

Step 1: The process of creating this website and branding started from a lot of exploration and researching her field. We looked at lots of logos, brands, and similar websites to see what felt aligned and what didn't. Getting lots of "YES this would be great" and "NO this doesn't feel right".

Step 2: Time to play! Exploring ideas for logos and website homepage concepts that feel right for her and her brand. Exploring the overall vibe, the colors, and using our goals and strategy to start honing in on a direction.

Step 3: Reviewing and collaborating on concepts to further hone in on the direction.

Step 4: Finalize, share login information, share logo files, and train on how to use these brand pieces.

If you know someone who could use a new website, send them my way!
[email protected]

10/24/2025

I am so grateful to collaborate with my longtime friend Lane Lipetzky Swenson on launching Healthier Tomorrow, her new dietitian practice supporting fertility, pregnancy, and gut health. We created a brand board and website to support her business launch. In a couple weeks, I'll share her live website!

Designing for a business like Lane’s is about more than creating a nice looking logo. It is about building a brand that communicates trust and compassion to women navigating some of life’s most transformative stages. Lane works with clients that face challenges such as infertility, PCOS, gastrointestinal issues, prediabetes, and food sensitivities. Her guidance helps them build sustainable habits for their first 1000 days from preconception through a child’s second birthday, laying the foundation for lifelong health.

For this project, I created a full brand board including logo variations, typography, color palette, mockups, and photo direction along with her website. The goal was to craft a modern, sophisticated, yet welcoming identity that resonates with her audience while making complex, information heavy content easy to digest and approachable.

Lane’s clients describe her as:
"Absolutely amazing. Her flexibility and friendly demeanor make every session enjoyable. She truly understands my lifestyle and always recommends realistic and healthy options and goals. Her motivation and support have been instrumental in my journey and I have seen incredible results thanks to her guidance." – Carolyn

Good design does not just look nice. It speaks clearly to your audience, builds confidence, and amplifies your impact. I am proud that Healthier Tomorrow’s brand now reflects Lane’s expertise, compassion, and dedication.

💙 If you are looking for personalized guidance through fertility, pregnancy, or gut health, I encourage you to book an initial consultation with Lane. She TRULY makes the journey feel supported and achievable.

🥬 And check out the kale leaf in her icon. A little hint at her kale obsession! It’s really tasty if prepared properly 😂

10/15/2025

I had such a great time leading a webinar on “Building a Brand Kit in Canva” for Jamestown Regional Entrepreneur Center thanks for having me Katherine Roth!

We walked through what a brand kit is, how to think like a designer, and the repeatable steps I always follow, my workflow in Adobe Illustrator and Canva, and the relatable emotional rollercoaster of any creative project.

It was really fun to connect with other entrepreneurs and creatives who want to bring more intention and play into their branding process.

If you’re part of a business group, SBA chapter, or community organization and would love a session like this for your members, I’d be happy to bring this workshop to you!

👉 Reach out, I’d love to connect!

10/09/2025

Join me next Wednesday morning for a virtual workshop!

Build a DIY Brand Kit in Canva
Wednesday, October 15th
9AM-10AM

Learn more and register here:
https://jrecenter.com/event/build-a-diy-brand-kit-in-canva?fbclid=IwY2xjawNUpotleHRuA2FlbQIxMQBicmlkETFoRTFrandNZ05udmNYZmFaAR6ShJ1Lg2An5HGHoVzvFDawkaVjICgdp5HUelyoyWs_iVrKOOTfZetFojomEw_aem_Qs_AfUx_AcRMUrCb7j1M6Q

Join us on October 15th at 9 a.m. for the virtual workshop "Build a DIY Brand Kit in Canva".

Register: https://zoom.us/meeting/register/fvGb57hFTNOwnpTJ7SGFOQ

In this hands-on workshop, you’ll learn how to think like a professional brand designer while building your own DIY brand kit in Canva. We’ll begin by breaking down what a brand kit is and why it’s essential for creating a strong, recognizable presence. You’ll see the difference between inconsistent and consistent visuals, then explore “the creative curve”—a process that takes your ideas from loose concepts to a polished, professional system.

09/02/2025

Which one would you vote for!?

Starting next week, I'll be painting one of these murals at Carlos Elementary School in Alexandria, MN. This week, the students have the opportunity to vote. Next week, the painting begins. Learn about the concepts below and let me know which one is your favorite.

A big thank you to Megan Denne for coordinating this entire effort and inspiring so many kids along the way.

#1: Bright as the Northern Lights
This mural celebrates the magic of Minnesota nights and the wonder of the natural world. The loon, Minnesota’s state bird, symbolizes individuality, the unique voice each student brings, and our connection to the lakes. The cardinal, Carlos Elementary’s mascot, represents optimism, courage, and school pride, a bright guide that reflects the strength of our community. The Northern Lights shimmer across the sky, evoking awe, imagination, and the guiding paths children take through life and learning. Vibrant colors and bold shapes spark creativity, while the lake scene reflects the outdoor spaces that make Alexandria so special. Together, this mural honors Carlos Elementary and Adventure Acres, reminding us that learning extends far beyond the classroom walls and into the beauty of nature all around us.

#2: Through a Child's Eyes
This mural reflects the Carlos Elementary School grounds as children experience them, full of discovery, imagination, and everyday magic. Inspired by Adventure Acres, it includes details that spark curiosity: a butterfly, clovers, blooming flowers, and the Minnesota loon. The apple tree represents the community garden, while the pathway mirrors the school track and symbolizes both play and the journey of life. The cardinal, perched in the branches, proudly ties back to the school mascot. Exposed brick within the composition becomes part of the design, representing water and grounding the mural in its place. A bench in front invites students, families, and visitors to pause, reflect, and become part of the story, like stepping through a portal into a magical world. This mural celebrates the simple, often overlooked details of nature that children notice first, encouraging all of us to see the world with curiosity and wonder.

03/11/2025

Fresh Branding for Dilworth Farmer's Market! 🌿

I had the opportunity to create a full brand identity for the Dilworth Farmer’s Market, including a logo, logo variations, icons, a vibrant color palette, mockups, and photography direction. Since the market is set in Whistlestop Park, I wove elements of the park and railroad history into the logo design. The color scheme is bright, energetic, and earthy, with playful, produce-inspired names for each color.

This is the first year of the Dilworth Farmer’s Market, spread the word to help them out! It will be running Thursdays, June 26 to October 9, from 4:00–7:00 PM! Vendor applications are now open. Learn more on the City of Dilworth website under Parks and Recreation.

If your brand could use a fresh, cohesive look, let’s chat! Brand boards are a great way to see your brand all together on one page. Send me a message to get started.

01/31/2025

Hi, friends 👋 I recently was asked to answer some questions about my business and my motivators, so I wanted to share them here as well!

🔸Tell me about yourself:

My name is Chalsey Falk and I'm the founder of Full Mood Studio. My background is in graphic design and nonprofit work. I tend to spend the majority of my time learning and serving in the areas of art, culture, nature, food, and wellness. Beyond my graphic design business, I also am the co-founder of the Flower & Herb Collective at the Growing Together Community Gardens and founder of the Folk School Movement.

🔸What made you want to start your own business?

The driving force behind starting my own business was a deep desire for freedom of choice and a balanced sense of power. After six years in the corporate world, I craved a different way of working—one built on true partnership and collaboration. I wanted to create, cultivate, and empower others to thrive. My mission is to equip businesses with the tools, skills, and support they need to navigate their courageous journey with confidence. Business can be challenging, and life is constantly evolving—but we don’t have to do it alone.

🔸If your business had a mascot what would it be?

I see fire, or a hearth, as the perfect mascot for me. I’ve always been drawn to flames, whether it’s the soft glow of a candle or the roaring energy of a bonfire. Fire embodies warmth, transformation, resilience, and community. It represents the spark of an idea, a gathering place, and a guiding light. And I tend to get cold easily, so fires are always great.

🔸What is a quote that you, as a business owner, live by?

The cave you fear to enter holds the treasure you seek.
Joseph Campbell

📸 Studio Freshly ✨

01/28/2025

I partner with business owners, creative agencies, and community leaders to craft visual and strategic solutions that deeply resonate with their audiences. Together, we create meaningful campaigns that are clear, impactful, and purpose-driven.

🌼 From chaos to clarity: Align your vision with reality.
🌼 Infuse your magic: Highlight what makes you unique.
🌼 Simplify your life: Let me help lighten your load.

– Brand Kit: logo, color palette, typography, and mockups
– Brand Design: startups, evolving brands, online courses, and packaging
– Marketing: strategic designs for email campaigns, social media, and events
– Murals: custom indoor and outdoor murals that inspire
– Websites: beautifully designed small-scale and large-scale websites
– Strategy: In-depth brand audits and foundational brand strategy

💌 Let’s connect! Send me a message to schedule a discovery call. I’d love to hear about your dreams and how I can bring them to life.

01/27/2025

Holy moly! – I tracked all my meetings from April through the end of the year, and I’m amazed by the results. My goal was to meet with 8 people a month and ended up going beyond it. By the end of the year, I tracked 150 meetings with new friends, referral partners, and individuals who became clients.

After spending three months in Mexico last winter, I returned home ready to connect with people in Fargo-Moorhead who could help me see my hometown in a new light. Growing up, all I wanted was to escape this climate, it took me 13 years of living in different cities to realize how much this region means to me. Surrounding myself with people I admire—people who inspire and challenge my perspective was crucial for me.

Meeting 2-3 people each week was fulfilling but also exhausting, as you can imagine! This year, I’m slowing things down a bit. But the effort has been so rewarding. It left me feeling more connected to the community, involved in initiatives I care deeply about, and with a network of incredible new friends and clients. To everyone I had the privilege of meeting last year: thank you! Sharing your time, connection, and shared passion has been lovely.

01/23/2025

New services 🌱

For businesses that need help taking a step back, taking a breath, and getting that birds eye view. 👁️ 🦅

💫 Brand Audit: Share all of your marketing pieces with me and I provide easy to understand feedback and actionable steps to improve your brand consistency. This is a total brand assessment.

💫 Top 10 Goals: Together we brain dump all of your business goals and I come up with an easy to follow plan focusing on only 10 goals.

- If you are struggling to focus on all the tasks
- If you need to find a way to simplify
- If you want to take back your time and energy
- If you want professional strategic advice

I provide help and encouragement. I’m offering strategic and thoughtful guidance to give you a roadmap and sounding board to level up your business and get focused on what matters to you!