Full Mood Studio

10/22/2026

Read my Interview with Voyage Minnesota! Learn more about where I'm at with Full Mood Studio after 5 years in the business.

Today we’d like to introduce you to Chalsey Falk. Hi Chalsey, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?Honestly, Full Mood Studio was born out of a rage quit! I knew […]

09/30/2026

My process for creating brand kits isn't meant to be exhausting. It's meant to be uplifting and invigorating. My hope is that clients feel a kind of alignment that is EXCITING where everything just clicks and they feel supported, get questions answered, and are able to use their brand pieces confidently. Here is a review from a recently brand kit client, Marilyn:

“Over the years, I have been in many branding meetings with clients, and the thought of spending days meeting with someone about my own branding sounded exhausting to the point that I didn’t want to do it. However, my website designer recommended Chalsey, explaining that she could deliver a better product if I had solid branding in place. I loved Chalsey’s process! It didn't take days of me talking and filling out forms for her to deliver a logo and brand that truly felt like me. If you are in need of a brand update or are starting something new, I highly recommend reaching out to Chalsey.” – Marilyn McMurray, Business Doula

09/28/2026

This summer we created a brand kit for Marilyn McMurray, a business doula and energy worker.

She works with people to support their nervous system healing by helping to find alignment and move out of survival mode.

I'm grateful for the opportunity to build this brand kit that feels aligned with her full personality and her services.

Questions we worked through:
1. How to create a brand that feels colorful and alive without being too playful or childish.
2. How to make the brand fun and unique without adding fonts that are difficult to understand and read.
3. How to show energy work in a way that is relatable and not excluding.

We created brand elements like 4-leaf-clover-hearts that are a nod to her Irish connections and her heart-felt energy sessions. And included brand merch like a cup, notebook, pen, and sweater that amplifies products she's already using daily within her business.

Her next steps are building a website with Bit Blossom Software, and until that's live check out her services here! https://www.facebook.com/marilyn.mcmurray.90

08/26/2026

Thank you to all of the community volunteers, planning committee, and in-kind donors that helped with this mural.

“Spirit of the Prairie”
Explore rolling farm fields, giant sunflowers, native grasses, cattails, flowing water, and a monarch butterfly across the walls of this historic gas station. Inspired by the beauty and peaceful countryside of Henning and the Otter Tail lakes country, the mural celebrates the regions landscape and the Landmark Center’s commitment to learning, gathering, and artistic expression. The community mural was made possible through grant funding from the Lakes Region Arts Council through a Minnesota Legacy Arts & Cultural Heritage Grant.

08/18/2026

The Henning Landmark Center murals are complete! We covered almost 1000 sq ft with paint and filled 80 volunteer shifts to get this painted within 6 days. What a fun addition to Henning and the Otter Tail Lakes Country.

It’s painted just in time for the Landmark Corn Feed this Thursday from 5-7pm. Explore the whole building with a flowing landscape across the sides, giant sunflowers and a monarch in the courtyard.

Thanks to all the volunteers and donors that helped this project come to life!

07/20/2026

The process behind creating a brand kit takes a bit more finesse than maybe you would expect!

1 Strategy
2 Moodboards
3 First Drafts
4 Collaboration
5 Exporting & Launching

Learn more about the process with Michaela's review here!

"I knew my brand would be a bit of a challenge. As a sauna + cold plunge studio, I faced the difficulty of seamlessly combining two opposing forces... hot and cold. The colors are opposite, the moods are contradicting, the images contrast. How do we make a logo and brand that brings both together seamlessly?! Chalsey was up for the challenge. We talked thoroughly about not just the look, but the feel. We tested and integrated and somehow she was able to take wildly opposing elements and beautifully turn them into one united brand.

As we worked through revisions, I was impressed by how Chalsey could adjust images on the spot while we were together looking at her computer screen. She quickly made edits and tweaks in real time as I gave her thoughts and ideas. As a visual learner, this made it so much easier for me to grasp ideas and quickly decide what would work and what wouldn't. This got us to the final result much quicker than continual back and forth emails and meetings. I really appreciate her talent in that way.

What was immensely helpful that Chalsey did for me was creating example mockups of how my logo and brand would appear in the wild... on a t-shirt, in a social media image post, etc. This was key for me to see the full picture of my entire brand not just an icon image of my logo. Those example images continue to guide my inspiration as I create my own social content, apparel, website, and more. Chalsey has a unique ability to unlock small business owners' own creativity.

With Chalsey's help, I now feel so confident in my brand. It has created for me a professional launch point with a solid foundation for all the future growth and ideas I have planned for my business." - Michaela Schell, Immersion Sauna + Cold Plunge Studio

07/16/2026

Check out the new logo and brand kit for Immersion Sauna + Cold Plunge Studio!

Since meeting learning about Immersion, I've been very intrigued of the concept. I've seen it shift hands and locations, but the concept has stayed the same. It was built as a business to help all sort of people worth through life's tough moments. Hearing the testimonials of how the hot / cold therapy has helped people with PTSD and even suicidal thoughts go from hopeless to hopeful. It's a science backed therapy that takes a bit of courage.

Thanks for trusting me with this brand project Michaela! I'm happy to support a business that creates such drastic and healthy change in the community.

The logo features an ice cube shape, fire, and a little water droplet to show the blending of hot and cold.

The color palette goes from warm orange-reds to cool blue teals.

The social media graphics use the gradient, a charcoal overlayed background, and feature bold text.

This was a fun one!

If you are looking for a revitalization of your logo, I'd love to chat about the possibilities.

Here is what Michaela had to say about the experience: "With Chalsey's help, I now feel so confident in my brand. It has created for me a professional launch point with a solid foundation for all the future growth and ideas I have planned for my business."

07/13/2026

You know what's hard... trying to create a logo that combines two completely opposing forces! If you want to hear the thoughts that were behind this change, here you go...

Hot and cold are equal representations of Immersion. And just like french fries dipped in a Wendy's Frosty... even though they shouldn't work, they somehow go great together.

We needed to get those elements to fit.

I loved how our first logo melded them into one. So with our updated version, I wanted to create the same effect but with a more polished, professional look.

First, cold. There are really only a few ways to visually represent cold... blue, ice, snow.

Upon first glance you might miss it, but our new logo makes a subtle nod to the ice cube of our first logo in its shape! Ooo... Easter egg!

Second, the flame. It's obvious and beautiful. But the inside... not a flame but a droplet of water. Maybe you noticed that??

Third, the gradient. Orange and blue are opposite each other on the color wheel. While they don't "match" they are complimentary and create a pleasing contrast.... JUST like sauna + cold plunge. The gradient adds a little unexpected, a little boldness, and a logo that stands out rather than melts into the background.

I think it perfectly pays homage to the past while moving Immersion into the future beautifully bringing together two opposing elements in a complimentary way.

I hope you enjoy it as much as I do!

Special thank you to Chalsey at Full Mood Studio for bringing this image into reality!

07/07/2026

Thanks for the kind review Jack!

"We switched from our old website to our newly designed website on Wednesday, July 1st 2026. One of our creative team members had designed our website in 2020 which worked well with Eric our web administrator, updating as needed.

Chalsey Falk had joined our garden through a reference from a friend. She was instrumental in the formation of our Flower & Herb Collective. She also helped initiate a program Last Tuesdays which was a meetup the last Tuesday Jan-April covering many topics.

We found out about Chalsey's website design ability and she started a conversation with our governing board. We put together a committee of our Team Members to meet and discuss what our objectives for our new site should be.

Our goal for our new website was to make it easy for our viewers to navigate. We have a need for information for viewers to sign up for one of our 10 gardens. Also in the 20 years since inception we had added mini organizations to our Growing Together Community Gardens organization. Some of these are Tomato Seed Savers Club, Flower Herb Collective, Feeding Fargo Moorhead, Special Ops and others.

Our new site went live on July 1st. We were able to use our former domain to avoid any confusion with those who used our site in the past. The transition was smooth with the help of Chalsey navigating through any of the issues.

I highly recommend Chalsey Falk and Full Mood Studio if you are considering a new website are revamping your old site."

- Jack Wood, Co-Founder Growing Together, Director

Check out the new site:
growingtogetherfm.org

07/02/2026

Hello new website!

After 6 months of time spent building, strategizing, surveying members, and working with the board and website committee, the Growing Together Community Gardens Website is officially launched!

I'm very grateful for the help from everyone who weighed in, gave feedback, helped create the valuable information included. This new site is just in time for the 20th year anniversary of the organization. Learn more about the roots of how it was formed on the about page. Starting from one garden in 2006 to help refugee families to ten gardens in 2026 with the latest addition being the Concordia Cornucopia garden in Moorhead.

I've been a big advocate over the past 3 or so years of this organization. I've enjoyed making new friends, getting in the dirt more often, and learning LOTS of helpful knowledge along the way. This org means a lot to me and I'm very grateful for the opportunity!!

And thanks to Lane Lipetzky-Swenson for introducing me to the organization years ago and thanks to Jack Wood for creating space to uplift me and other garden members throughout the years.

Check out the new website here!
growingtogetherfm.org

And feedback is always welcomed, message me if you feel like the website could use another helpful resource or if something needs to be fixed.