10/27/2023
One of Resolution Creative’s recent projects was for the Illinois DeafBlind Project. This organization provides technical assistance and training to address educational and transitional services to improve services and outcomes for children who are both deaf and blind. They work with both professionals and the families of these children.
My challenge was how to visualize the services and assistance provided. Some of the words and phrases that went through my mind were helping, serving. Since the organization works with the parents, I thought a heart might be appropriate, with hands to illustrate serving
In my design, which illustrates “serving or helping with love,” the hands are stylized, enveloping the heart in a way that illustrates protection and care. The curve of the hands also add some motion to the graphic, creating a visual interest.
In designing a logo that is effective, it needs to be unique, but still legible. My client is happy with the logo, which is giving the organization a polished visual image.