10/08/2026
On Oct 1, Google updated its Search Central guidance on AI content.
New line: it is “critical” to manually fact-check and review all AI-generated content before publishing. That covers titles, meta descriptions, structured data, and image alt text — not just the article.
Google’s reason in the same paragraph: generative models don’t retrieve facts. They predict a likely sequence of words. That’s how wrong hours, towns, and prices end up live.
Same day, the helpful-content page defined main content and listed what quality raters weigh: effort, originality, talent or skill, and accuracy.
20-minute check on five money pages:
1. Homepage · services · About · contact · one busy post
2. Read the page and its search preview (title + description)
3. Fact-check hours, phone, towns, prices, staf