09/02/2026
Dental marketing has changed. And a one-size-fits-all strategy doesn’t cut it anymore.
We went from Yellow Pages → websites → Google → PPC → social media → and now, AI.
Today, patients are using ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and more to research their options—often without ever clicking through to a website.
That means dental practices have to think differently about how and where they show up.
What works for a practice in a rural community may look completely different from what works for a dentist competing in the middle of a major city.
The answer isn't simply “do more marketing.”
It’s having the right strategy for your market, your patients, and where they're actually searching.
Our CEO, Cory, joined Behind The Premium to talk about the changing dental marketing landscape and what practices need to consider as AI reshapes how patients find and choose their providers.
🎙️ Watch the full conversation on Behind The Premium.
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