11/12/2025
🚀 Exciting news from the frontier of brand experience!
BERO Brewing—the premium non-alcoholic beer co-founded by Tom Holland—has teamed up with Digimarc to launch a truly next-level loyalty program. Through connected packaging, serialized QR codes and a secure, omnichannel rewards engine, BERO is setting a new benchmark in how brands reward and interact with their audience.
Here’s what makes this cool:
• A friction-free scan to join: deep integration of the loyalty experience into the very packaging of the product
• Fraud-resistant and future-proof: each QR code is unique, voids after scan, and works across retail, ecommerce and direct-to-consumer channels
• Designed for meaningful loyalty, not just “points”: perks include early access to new releases, premium events, community gatherings and more
In a crowded market where loyalty programs too often become table stakes, this innovation gives BERO a true strategic differentiator—not just keying in discounts, but building real relationships, rich data-driven experiences and a community of engaged fans.
It’s a smarter, fraud-resistant way to build real brand loyalty—turning every product into a trusted digital touchpoint.
Check it out: https://tinyurl.com/584bx5hy
