08/17/2026
If you think direct mail is not an effective form of advertising any longer, think again. Google recently sent a postcard in the mail, and if Google is using direct mail for their marketing and advertising, it's still a very, very effective form of advertising. In fact, right now direct mail is probably the most effective form of advertising in marketing.
Believe it or not, junk mail has come way, way down, so right now it's probably the best time in recent history to send out direct mail; people don't have as much of it anymore, so a piece is going to stand out more than it used to. Google has sent at least three different postcards with different sales messages just in the last month.
What Is a QR Code
Are You Using Your QR Code Correctly In Your Campaign?
QR stands for quick response, and it's a visual representation of a URL. It's meant to be a quick response for that same reason.
Learn how QR codes on direct mail postcards create trackable, measurable leads and turn print campaigns into conversions.