Just By Design

08/26/2026

Most dental practices aren't losing patients because of bad dentistry.

They're losing them because of sameness.

Two practices, same city, same credentials, same equipment. One is always booked. The other wonders why.

Positioning is the difference. And most practices have never made the decision.

I wrote about the four moves that actually separate positioned dental brands from the ones that blend in.

New post on the blog. https://tinyurl.com/mwjs2fft

08/19/2026

Most dental practices are already paying for marketing. The problem is who they're paying.

The big dental website companies lock you into long contracts, charge premium rates, and are still running the same SEO playbook they used in 2019. AI visibility isn't even on their radar.

Meanwhile your schedule has open slots and you're not sure why.

The benchmark says established practices should spend 3 to 8 percent of gross collections on marketing. But the number matters less than what you're getting for it.

I work with dental practices across Central Oregon and Portland. No long contracts, no bloated retainers, and AI visibility is built into everything I do because it's where patient acquisition is actually heading.

Full breakdown on the blog. https://tinyurl.com/27x3act9

08/12/2026

Your dentist competitors are still running Facebook ads.

Some of their patients are now asking ChatGPT to find a dentist instead.

AI tools don't return a list. They return a recommendation, with a reason.

The practices getting named? They have structured content, clear specialties, and consistent authority signals across the web.

This is why AI visibility matters for dental practices right now, before it becomes the standard.

I just published a breakdown of exactly how it works.

Read it at https://tinyurl.com/4vufjmj8). Schedule a free audit at justbydesign.com/contact.

07/04/2026

Wishing you a Fourth that actually feels like a day off. Good food, good people, zero notifications. We'll be back next week doing what we do best.

Happy Independence Day from Bend!

07/02/2026

Six months ago, AI search had never heard of our client. Now it recommends them right next to Epicor and DMSi, companies many times their size.

RDB Solutions builds ERP software for the lumber industry. Strong product, three decades of expertise, but when buyers asked ChatGPT or Google's AI Overview to recommend lumber software, RDB wasn't in the answer. The bigger names were.

We fixed it with structure, not spend: clean schema on every page, answer-shaped content AI can quote, and one consistent brand identity AI can trust.

Six months later, RDB shows up in about 1 of every 3 AI answers in its category, sometimes first, and ranks #2 for "lumber ERP solutions."

AI visibility is earned by being the clearest, most citable answer, even against competitors ten times your size.

Read the full case study below.

https://justbydesign.com/seo-ai-marketing-resources/ai-search-visibility/rdb-ai-visibility-case-study/

06/25/2026

Here's something we see all the time with Central Oregon contractors: the work is excellent, the referrals are steady, but the phone goes quiet the moment a homeowner Googles them and finds a thin or outdated site.

Getting found isn't luck. For contractors it comes down to three things: a complete Google Business Profile, service pages that actually name the towns you work in (Bend, Redmond, Sisters), and a steady stream of real reviews tied to one address.

We just published a plain-English guide on how contractors get found on Google in 2026. No jargon, just what moves the needle.

Read it here: justbydesign.com/seo-ai-marketing-resources/seo-content-strategy/contractors-get-found-on-google/

We've helped service businesses across Bend and Central Oregon get found since 2001. Want a quick read on where you stand? Message us for a Free 30-minute visibility audit.

How contractors get found on Google: a local SEO and map pack guide for builders and remodelers in Bend, Portland, and Central Oregon.

06/10/2026

Amazing project in Seattle! Our client Long Painting Company transformed the Space Needle’s rooftop into a soccer ball for the upcoming 2026 FIFA World Cup! Amazing job! 👏

605 feet up. Hanging from ropes. Just the most skilled crew in the business. ⚽

Long Painting Company just transformed the Space Needle's rooftop into a giant soccer ball — 3,500 square feet of geometrically precise pentagon panels on a curved surface, visible from the sky during the 2026 FIFA World Cup.

Nobody had ever done this before. We engineered the solution and executed it perfectly.

Check out the video of the project!

https://youtu.be/oot6TltGM5k