Pattern

03/23/2026

Join us poolside during Shoptalk 🏖️

We’ll be hanging out at West Lagoon Cabanas 39 and 40 throughout the week, connecting with founders, operators, and partners.

💌 Want to secure a time slot? Email us today.

01/09/2026

Today marks a new beginning as we step into what's next — we're joining the team at Domaine, the leading global enterprise Shopify agency.

We're combining Pattern’s experience-first, design-driven ethos with Domaine’s engineering and delivery excellence to better serve the needs of today's brands with no compromises on craft, on culture, or on commitment to excellence.

Shared values. Shared ambition. Shared purpose.

Get all the details: https://domaineworldwide.com/insights/domaine-news/domaine-acquires-pattern/

01/09/2026

Today marks a new beginning as we step into what's next — we're joining the team at Domaine, the leading global enterprise Shopify agency.

Today marks a new beginning as we step into what’s next — combining Pattern’s experience-first, design-driven ethos and Domaine’s engineering and delivery excellence to better serve the needs of today's brands with no compromises on craft, culture, or commitment.

Shared values. Shared ambition. Shared purpose.

Get all the details:

Domaine has acquired Pattern, a leading digital design agency in the commerce ecosystem. Together, the teams combine experience-led design, Shopify expertise, and engineering excellence to help brands scale with clarity and intent.

10/06/2025

New site. Same absurd softness.

We partnered with to launch their all-new digital flagship on Shopify Plus — redesigned and rebuilt from the ground up to be faster, fresher, and full of personality.

Think buttery-smooth PDPs, an interactive Fabric Explorer, and cinematic animations that bring the brand’s California-cool vibe online.

Soft fabrics, smooth UX.
Classic Marine Layer, inspired by the past and ready for the future.

Tap the link below + tell us what you think of the new look ↓
https://www.thisispattern.com/project/marine-layer

09/30/2025

Ever hear the saying "Good things happen in threes"? For us it's true. We're proud to announce that our work with Allbirds on their site redesign won 3 Gold awards in the 2025 W3 Awards:

General Websites-Shopping & Retail, Gold
Website Features-Best Visual Appeal - Experience, Gold
Website Features-Best Visual Appeal - Utility, Gold

Check out the award-winning case study on our site: https://www.thisispattern.com/project/allbirds

09/09/2025

Our latest case study for Allbirds just took flight. You’re going to want to run — not walk — to the link below to see how we shaped a comprehensive ecommerce redesign on Shopify, debuting a new digital flagship that sets the stage for the brand’s next chapter.

07/10/2025

It's an all new day for an all new Allbirds. Designed by Pattern.

Since last year, we've been working with Allbirds in a partnership that includes everything from content strategy and analytics insights to boundary-pushing UX and immersive visual design. During the process, our teams left no touchpoint untouched.

What emerges today is the beginning of an entirely new Allbirds 2.0, encapsulated in an fresh new ecommerce site for the legendary DTC footwear brand.

Case study coming soon. In the meantime, enjoy the new site designed by us & built on Shopify:

The world’s most comfortable shoes, made with natural materials like merino wool, eucalyptus tree fiber, and sugar cane, Allbirds has created the comfiest shoes on the planet.

04/30/2025

A multi-generational family owned business in the American West, Al’s Sporting Goods needed a comprehensive website redesign to enhance their digital experience and better engage a wide range of consumers, from novice recreational sports enthusiasts to avid hunters.⁠
⁠
With e-commerce as their fastest-growing channel, Al’s partnered with Pattern to bridge the gap between their in-store success and their online presence. Our goal was to create a seamless, user-friendly platform that reflects the essence of Al’s physical stores while elevating their digital capabilities.⁠
⁠
Check out what we accomplished together: https://www.thisispattern.com/project/als-sporting-goods

04/07/2025

🌟💄Webby Nominee Highlight — VOTE BELOW💄🌟
Our yearlong collaboration with beloved San Francisco beauty brand Benefit Cosmetics was an adventure in pushing the boundaries of ecommerce design.

With the goal of crafting exuberant ecommerce experience designed to ignite joy, our team collaborated closely with Benefit to create an immersive, playful and user-friendly experience that captures the uplifting spirit of the brand.

As part of a newly refreshed brand identity, we designed a shopping destination that expresses the brands personality and one of a kind approach to beauty & skincare products through visually rich interactivity balanced with carefully crafted UX that merges best practices with one of a kind moments, driving significant improvements in overall results.

From seamless, visually-driven navigation to vibrant UX wrapped around rich content, this redesign is all about empowering beauty enthusiasts everywhere.

Please help us celebrate this incredible achievement by casting your vote in the People's Voice awards today.

VOTE HERE: https://vote.webbyawards.com/PublicVoting #/2025/websites-and-mobile-sites/mobile-features-design/best-mobile-user-experience

Explore the case study: https://www.thisispattern.com/project/benefit-cosmetics

04/02/2025

The Webby Award nominees are out and we're in the running for 3 People's Voice Awards. Hit the link below, search "Pattern" and cast your vote — help us bring home some Webby chrome from The Webby Awards with some of our favorite brands.

Vote for Rothy's: https://vote.webbyawards.com/PublicVoting #/2025/websites-and-mobile-sites/mobile-features-design/best-mobile-visual-design-function

Vote for Benefit: https://vote.webbyawards.com/PublicVoting #/2025/websites-and-mobile-sites/mobile-features-design/best-mobile-user-experience

Vote for Suja:
https://vote.webbyawards.com/PublicVoting #/2025/websites-and-mobile-sites/general-desktop-mobile-sites/food-drink

03/25/2025

Celluma continuously sets the standard of LED light therapy innovation, so it only makes sense that their new ecommerce site deserves to set the standard for how that story gets told.

Our focus? Enhancing the customer journey, encouraging discovery, driving conversions, and blending humanity, scientific rigor and real-world results together into a streamlined and elevated shopping experience showcasing Celluma's cutting-edge product line in the best possible light.

The results:
• 50% increase in conversions
• 100% YoY increase in sale during BFCM
• 150% increase in non-branded organic search traffic

Designed by Pattern. Built on Shopify.

03/20/2025

Your favorite cold-pressed organic juice recently got a glow up ✨

We've been working with our friends at Suja bringing their new brand identity to life through a completely redesigned and rebuilt omnichannel experience. Whether you're browsing, buying, subscribing, or searching for Suja products in stores across the USA, our teams worked day and night to make sure the new site represents the best of everything Suja has to offer.

The result is a unified, elevated user experience that reflects the essence of the brand while supporting Suja’s broader business objectives across multiple channels and brand platforms.

Drink up: https://www.thisispattern.com/project/suja