We’ve found that the traditional marketing model calls for brands to dictate the message to your consumers or in this case your current students, prospective students, alumni, and fans through an advertisement featuring some sort of model, glossy image, or just a general ideal situation. At ShareRoot we believe that visual word of mouth, or what we like to call the organic conversation around your
brand is much more successful at connecting with the everyday user. In your case this includes your current students, prospective students, alumni, fans and anyone associated with your school. We’ve developed a social marketing platform that allows for brands, such as UCLA, to find content that people like you and me post on social media and then gain access to that content legally. We then provide the ability to display that content in fun and engaging ways on places like websites, blogs, and TV screens that not only drives increases in sales but strengthens the bond between your university and students/alumni/prospective students.
