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"Running a successful website requires keeping several factors in mind. One of the most important in today’s digital lan...
12/08/2020

"Running a successful website requires keeping several factors in mind. One of the most important in today’s digital landscape is how you store your site’s data. Understanding your storage needs is crucial for ensuring functionality as well as preventing security incidents.

Different data storage options have various effects on things like analytics and user experience. Similarly, each method comes with unique security considerations you’ll have to consider. Data privacy is becoming a major concern, and you may face legal ramifications for different storage options.

Policies like the General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act regulate how you store and use information. If nothing else, you should understand your website’s data storage so you can comply with these. With that in mind, here are five storage concepts you should know.

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Everyone wants to make sure their data is safe, and finding the proper data storage is crucial to having a great website.

Trying to improve your WordPress site can feel overwhelming and time-consuming. When you see posts about this topic, it ...
12/05/2020

Trying to improve your WordPress site can feel overwhelming and time-consuming. When you see posts about this topic, it often seems like something that will require hours upon hours of work and effort. And while it’s true that doing a full site revamp and maintenance session could take quite a while, there are a lot of things you can do to fix up your site and make it all-around better that don’t take much time at all.

If you are pressed for time, in this post, we’ll be discussing tons of different ways to improve your WordPress website in 30 minutes or less. We will tackle site improvements from site speed over security to design and more, broken down by category. Feel free to do as few or as many as you’d like. It’s likely that you’ll be able to complete several of these in 30 minutes or less. If you commit to 30 minute increments once a week, imagine what you could accomplish!

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Trying to improve your WordPress site can seem like a daunting undertaking. However, here are 26 quick wins for a better site in rapid time.

"No matter what kind of website you have, one thing is certain: optimizing it for search engines is a must if you want t...
12/03/2020

"No matter what kind of website you have, one thing is certain: optimizing it for search engines is a must if you want to reap the benefits of organic traffic. But, in order to do that, you have to be familiar with SEO best practices. For that, it helps keep track of the history of SEO and how it has evolved with time.

Since SEO is a complex topic, it requires research and practice to get familiar with it. Knowing why things are the way they are can help you improve your SEO strategy and better understand how to optimize your site. That’s why it’s a good idea to start at the beginning.

In this timeline of SEO history, we will take a walk down memory lane to see how search engine optimization got its start and how it changed over the years that followed.

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SEO is constantly evolving. Take a look at this detailed timeline of SEO history to understand how we arrived in the here and how.

As I write this, in a normal year, I would have just gotten home from St. Louis after what was sure to be a successful W...
12/01/2020

As I write this, in a normal year, I would have just gotten home from St. Louis after what was sure to be a successful WordCamp US 2020. I would have seen many close friends I only see once or twice a year, maybe I would have gotten to speak, and I definitely would have made new connections. We’d have seen a great recap of what happened with WordPress this year, and we’d know what city we’d all get together in next year.

But this is not a normal year. WordPress events — WordCamps, WordPress Meetups, and events surrounding the WordPress ecosystem — have been cancelled or have gone virtual. WCUS 2020 went virtual, and then was cancelled due to virtual event fatigue.

So what does that mean for the WordPress event landscape in general? Will the rise of virtual events continue or even replace certain in-person events permanently? Here’s what we know so far.

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The WordPress event landscape looks very different this year. Here's how we can come together as a community.

Embedding social content is a simple yet effective way to make your WordPress site more engaging. However, Facebook has ...
11/28/2020

Embedding social content is a simple yet effective way to make your WordPress site more engaging. However, Facebook has announced a change to its API that could potentially break all your website’s embedded Instagram and Facebook content. If your website features any Facebook or Instagram embeds, then the upcoming oEmbed Application Programming Interface (API) change will affect your website. Luckily, there are steps you can take to ensure this update doesn’t leave you with empty pages. In this post, we’ll discuss what this controversial API change is, and what it means for WordPress.

In this post, we’ll discuss what this controversial API change is, and what it means for WordPress. We’ll then share how you should be embedding Facebook and Instagram content moving forward, and how to protect your site’s existing social content. Let’s jump right in!

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The oEmbed API change could break all your site's embedded Facebook and Instagram content. Find out how protect your WordPress website!

While the average conversion rate for eCommerce websites is 3.5%, top-performing eCommerce sites far outstrip this meage...
11/26/2020

While the average conversion rate for eCommerce websites is 3.5%, top-performing eCommerce sites far outstrip this meager figure, converting at a whopping 25.8%.
But what makes the difference between these masters of sales and the rest of the heel-draggers?

In this article, you'll learn the top actionable website practices that high-performing eCommerce sites use to drive conversions and boost sales.

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Follow these three tried and true practices to increase your sales and conversions on your WordPress website.

The WebP image format is a great way to speed up your WordPress site. Large photos are often the main cause of slow load...
11/24/2020

The WebP image format is a great way to speed up your WordPress site. Large photos are often the main cause of slow loading times, but even an image compressor can leave your users forced to load megabytes of image files and slowing their connection to a crawl. Plus, compressors can also make your images blurry. But there’s an often overlooked file format that can compress images down to nothing while barely affecting quality at all. If you hate how lossy JPEG compression makes your photos look, or the huge file sizes of PNGs, WebP might be just what you’re looking for.

In this article, we'll discuss what is WebP, when should you use it, and how can you add it to your WordPress site? Let’s go over all of these questions so you can get your image sizes down and your pages loading faster.

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WebP offers effective image compression without loss of quality. Learn why you should use WebP on your WordPress site and how you can do so.

When it comes to site management, security is of the utmost importance. As such, making sure everything is up to date is...
11/21/2020

When it comes to site management, security is of the utmost importance. As such, making sure everything is up to date is a large part of keeping your website secure. Automatic updates are WordPress’ way of trying to help with that.
If you already have lot of tasks on your plate (like most of us), it’s all too easy to let an important WordPress update slide. Yet, the longer you postpone the update, the more your website becomes exposed to security vulnerabilities due to outdated themes and plugins. In fact, outdated software components are one of the most common reasons for why websites get hacked. Luckily, WordPress has a nifty auto update feature that helps keep your website secure.

In this article, we’ll cover how WordPress automatic updates work, why you should consider enabling them, as well as how to do so.

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WordPress automatic updates are a useful tool to keep your site secure. Learn how to enable them (and whether it's the right thing to do).

As a marketer, you probably recognize the key role links play on your WordPress site. They can influence everything from...
11/19/2020

As a marketer, you probably recognize the key role links play on your WordPress site. They can influence everything from Search Engine Optimization (SEO) to User Experience (UX). It’s not just internal links that are important, however.
Tracking outbound links, the URLs that take visitors away from your website, can provide you with helpful insights into user behavior. You can learn how your visitors interact with your site, and make informed decisions as a result.

In this post, we’ll explain the purpose and benefits of tracking outbound links from your website. Then we’ll walk you through how you can get started in WordPress via two simple steps. Let’s get to work!

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Tracking the outbound links on your WordPress site can provide you with meaningful insights into visitor behavior. Learn how to set up tracking quickly!

Full site editing is coming to WordPress. If you’re confused about what this means or how to feel about it, you’re certa...
11/17/2020

Full site editing is coming to WordPress. If you’re confused about what this means or how to feel about it, you’re certainly not alone. The major paradigm shift has been in the works for some time now. The ability to customize every aspect of your site makes WordPress more beginner-friendly and lowers the barriers to entry. However, as with the initial introduction of Gutenberg, the discussion surrounding it seems divided into two camps.

In this article, I’ll explain what full site editing in WordPress means and explore some key considerations on both sides of the argument. Then I’ll discuss how best to prepare for this transition. Let’s jump into it!

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Full site editing is coming to WordPress. If you’re confused about what this means or how to feel about it, you’re certainly not alone.  The major paradigm shift has been in the works for some time now. The ability to customize every aspect of your site makes WordPress more beginner-friendly an...

The internet is an exciting place. With new developments and improvements happening every day, marketing leaders have to...
11/14/2020

The internet is an exciting place. With new developments and improvements happening every day, marketing leaders have to constantly maintain their website and keep a fresh online presence.

If you work with WordPress, you know all too well that maintaining your site could be its own 40 hour/week job, especially if you want long-term security and online organizational growth.

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The internet is an exciting place. With new developments and improvements happening every day, marketing leaders have to constantly maintain their website and keep a fresh online presence. If you work with WordPress, you know all too well that maintaining your site could be its own 40 hour/week job,...

"Web hosting control panels are a key tool for managing your account and your website. Which ones your prospective hosts...
11/12/2020

"Web hosting control panels are a key tool for managing your account and your website. Which ones your prospective hosts offer may even influence which company you choose to supply your server. Gaining a firm understanding of the most popular choices should make your decision a bit easier.

In this article, we’ll give you a quick introduction to web hosting control panels and why they’re so important. Then we’ll break down five of the most popular options for you. Let’s get to it!

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Are you overwhelmed by the process of choosing between web hosting control panels? In this post, we'll introduce you to some top solutions you should know!

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