04/14/2022
Most local landing pages are boring and unoriginal. People won't spend much time on a bad landing page and may even exit it immediately.
Google will take that as a sign that your website isn't giving them the information they're trying to find. This will negatively impact your search rankings. Make your landing page's content stand apart from your competitors by making it engaging and informative.
Use unique hooks, describe what's special about your company, use captivating images and tell people why and how they'll benefit from your product/service.
https://www.snapinmedia.com/4-ways-local-businesses-can-optimize-their-landing-pages/