07/23/2024
With the Olympics just days away, Nike is a company worth a deeper look.
The sportswear giant earned the 18th spot in the 2024 ROL100™, making it one of a handful of companies to be in/around the top 25 in each of the 4 years of the ranking.
Nike has been consistently strong in Connection to Purpose, Leadership Alignment, and Focused Action.
The company’s Strategic Clarity ranking, however, has varied over the years, dropping out of the top 5 all the way to 46th this year. Nike made a big bet on its Consumer Direct Acceleration Strategy which embraced direct connections with consumers, but it’s been clear the dramatic shift to online sales is not necessarily the winning strategy. CEO John Donahoe has discussed the importance of returning to basics; investing in brick-and-mortar retail and appealing to hardcore runners.