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SSMCommunications

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United States
Bethlehem, PA
SSMCommunications

Crafting custom websites to help businesses & nonprofits connect, grow & thrive. WordPress & Shopify. Managed WordPress hosting.

10/29/2026

Your website isn't a copy and paste of your résumé.

Sure, people want to know about your experience, qualifications, and accomplishments. Those things help establish credibility, and they deserve a place on your website.

Visitors aren't there to review your entire professional history. They're trying to figure out if what you offer is what they're looking for.

There's room for your background on the About Us page. Perhaps not every detail of your résumé needs to make the cut.

10/27/2026

You've read the articles, seen the social media posts, and heard all the reasons you should update your website.

Now you're thinking, great...now what?

You can tell your website needs some work. You're just having a hard time putting your finger on exactly what isn't working or where to begin.

Luckily, you don't need to diagnose the problem before reaching out. Let's chat.

10/22/2026

We get it. That headshot from 20 years ago is your favorite picture of yourself.

The lighting was great. Your hair cooperated. You haven't liked a photo of yourself quite as much since.

Unfortunately, your website visitors might have a hard time recognizing you when they meet you in person.

And it's not just headshots. Old team photos, former office spaces, and outdated project images can give visitors the wrong impression of your business.

Your website should show people the business they'll find today.

It's okay to retire the headshot. It had a good run.

10/20/2026

You aren't everyone's cup of tea, no matter how much sugar you add.

The same goes for your business. Trying to win over every potential customer can leave you watering down your message until there's not much personality left.

Focus on the people who appreciate what you have to offer instead of changing your approach to please everyone.

The coffee drinkers are never going to order tea anyway.

10/15/2026

They’ve already done the work. They looked around, decided they’re interested, and are ready to connect.

Your contact form should get the information you need to start the conversation without asking for their life story.

They made it this far. Don’t make the last step the hardest one.

Your contact page can do better. Let’s chat.

10/13/2026

Seven websites every second. And here you thought the internet was crowded already.

Getting yours online is one thing. Getting someone to choose it, stay on it, and eventually work with you is another.

That’s a lot of competition for a click.

10/08/2026

You picked up your phone to check one thing.

Forty-five minutes later, you know way too much about a stranger’s kitchen renovation.

That’s social media doing its job. One post leads to another, and whatever you came for never stood a chance.

Your website shouldn’t send people down the same rabbit hole.

Six clicks deep wondering where the thing they came for went isn’t where it’s at for your visitors.

Save the endless scrolling for social media. Let’s make sure your website gets to the point.

Reach out.

10/06/2026

I ran into three 404 pages on the website of a local business I was considering using. Two of them were pages I actually wanted to see.

If you’re the business owner, that’s a yikes, followed by a little panic.

Consider this your cue to click around your own website. You never know what you might find.

Your website won’t tell you when something’s broken. Neither will most potential clients.

10/01/2026

Spend enough time in your industry and you forget which words everyone else knows.

Acronyms slip into conversations. Technical terms make their way into service descriptions. Before long, your website starts speaking the same language you use at work every day.

The person reading it may know exactly what they need help with without knowing the industry term for it.

Your website copy should help connect the two, not require a vocabulary lesson.

09/29/2026

At the beginning of this year, I set a goal to run a half marathon.

I’m Shannon, the one behind a lot of the words you read around here, and yes, I apparently dressed to match the medal.

I ran my first half in April and checked that goal off the list.

A few months later, on a completely different runner’s high, I let my friends convince me to sign up for half marathon number two.

When I set that original goal, I wasn’t thinking any further than 13.1 miles. That was enough.

The same can be true for your business. Your website doesn’t need to account for everything you might do someday. It needs to work for where your business is now and have room to grow with it.

Apparently, I had room for another 13.1 miles too.

Address

Bethlehem, PA
18020

Opening Hours

Monday	8am - 6pm
Tuesday	8am - 6pm
Wednesday	8am - 6pm
Thursday	8am - 6pm
Friday	8am - 6pm

Website

https://ssmcomm.com/

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