04/20/2026
Excited to share a recent feature highlighting the work we’re doing at Design Edge and our collaboration with Make48.
For over 30 years, Design Edge has been behind some of the world’s most recognized toys, partnering with companies like Mattel, Hasbro, and Spin Master. What continues to drive us is the same mindset we started with—making, experimenting, and solving problems in ways that resonate with consumers.
Through the Make48 Classroom Experience, I’ve had the opportunity to mentor the next generation of inventors as they tackle one of the fastest-growing categories in our industry: MESH (Mental, Emotional, Social, Health) toys. The goal isn’t just to create something fun—it’s to design products that deliver real value, meaningful interaction, and a reason for kids to come back again and again.
What makes this program special is how closely it mirrors the real world. These students aren’t just building prototypes—they’re developing sell sheets, crafting pitches, and learning how to position an idea in the market. Because great ideas only matter if they can live on shelf and connect with consumers.
One thing I always emphasize: this industry isn’t just about creativity. It’s about making things, understanding the market, and figuring it out as you go.
The future of toy invention is in good hands.
Thank you to Cassandra Munoz for writing the article, Make48 for the continued collaboration with Design Edge, and Mary Couzin, People of Play and The Bloom Report for publishing and supporting the story.
In the world of toy design, few names carry as much weight as Design Edge. For over 30 years, the firm has been the secret engine behind the world’s most iconic playthings, partnering with giants like Mattel, Hasbro, and Spin Master. Leading the char...
