Parrot Analytics

08/27/2026

We are proud to share that the Television Academy has named Parrot Analytics its official insights partner. Through the partnership, Parrot Analytics will provide valuation, audience, talent and brand affinity insights to support the Academy’s strategic planning and year-round initiatives.

“As the television landscape continues to evolve, timely insight is essential to how we plan for the Academy’s year-round initiatives,” said Susan Spencer, chief marketing officer and senior vice president, media & brand management, Television Academy. “Parrot Analytics will give us a deeper understanding of audience reach, composition and affinity across key markets, helping us make more informed strategic decisions while remaining true to our mission of celebrating excellence.”

“For nearly 80 years, the Television Academy has set the standard for celebrating excellence in television,” said Wared Seger, chief executive officer, Parrot Analytics. “We are honored to bring our expertise in valuation, audience demand and brand affinity to support the Academy’s strategic priorities and help strengthen the reach and value of its flagship programs and partnerships.”

Collaboration will provide valuation, audience, talent, and brand affinity insights to support the Television Academy’s strategic planning and year-round initiatives

08/20/2026

Congratulations to all nominees for the 21st Luminus Awards, taking place August 26 at Estudios Churubusco. We’re proud that Parrot Analytics’ audience measurement has helped CANACINE identify, for the first time, the nationally produced series with the largest audience in Mexico: "Chespirito: Sin querer queriendo".

08/11/2026

Join us at the Television Academy’s Televerse 26 for “International Intrigue: Inside the World of Global Imports and Intellectual Property (IP),” presented by Parrot Analytics and featuring our VP of Partnerships, Jaime Otero.

The panel will explore how to identify stories that can cross borders, which markets are driving the expansion of adaptable IP, and how global audience trends are reshaping what gets developed and brought to screen.

From "Squid Game" and "Money Heist" to "Love Island" and "Heated Rivalry", internationally travelling stories and formats have become central to the global entertainment economy. The world’s next breakout hit can come from anywhere.

Televerse 26 takes place at L.A. LIVE in Los Angeles, August 14–16.

07/23/2026

Today we are announcing our multi-year partnership with ISII Group, reflecting the industry's shift toward evidence-based development, greenlight and investment strategy.

"As more private capital enters the global entertainment business, the companies best positioned to win will be those that can connect creative conviction with investment discipline,” said Jaime Otero, VP Partnerships at Parrot Analytics. “ISII Group is building exactly that kind of model: ambitious, integrated and commercially serious. By bringing global audience intelligence into its development, talent and investment workflows, ISII Group is creating a stronger independent evidence base for project selection, financing strategy and international growth.”

“At ISII Group, we believe the future of the audiovisual industry lies in creating a profitable business model that respects both creativity and the people who drive it,” said Silvia Carvalho, President of ISII Group. “Our partnership with Parrot Analytics strengthens that journey by giving our teams a clearer global view of audience opportunity, talent relevance, and market potential. Data does not replace creative instinct; it helps us support it earlier, more responsibly, and with greater confidence for creators, investors, and partners.”

Entertainment research and data firm Parrot Analytics has partnered with Spanish audiovisual company ISII Group to help support the latter’s content strategy.

06/25/2026

Children’s IP scales when familiar characters support new stories, audiences and revenue pathways. With Parrot Analytics ranking Masha and the Bear among the world’s top two most in-demand children’s shows and the No. 1 preschool program, alongside nine seasons and translations into 47 languages, Masha is expanding into Masha and the Three Bears with licensing opportunities in toys, publishing, live experiences, fashion and brand collaborations.

It is a compelling example of how enduring characters can become globally adaptable franchise platforms.

Read the article: https://hubs.ly/Q04mtsyh0

12/11/2025

How much did 'Stranger Things' really move the needle for Netflix?

The Los Angeles Times leverages Parrot Analytics' Streaming Economics data to break down how the show not only shaped Netflix’s brand but also drove measurable acquisition, retention, and long-term franchise value.

"From 2020 to the second quarter of 2025, 'Stranger Things' earned more than $1 billion in global streaming revenue for Netflix and was responsible for more than 2 million new subscriber acquisitions, according to estimates from Parrot Analytics, which tracks streaming data."

Read the full story:
https://hubs.ly/Q03XV_hN0

12/08/2025

How do you turn a kids’ hit into a global franchise? 🐞🌍

Our latest case study reveals how Miraculous drives global strategy and brand growth with Parrot Analytics' data.

Elevated partner conversations, validated global brand positioning, and prepared for global strategic growth - that's the power of Parrot Analytics entertainment analytics platform.

🔗 Read the full case study: https://hubs.ly/Q03WZCfN0

12/06/2025

Great energy at Inter BEE at the Makuhari Messe in Chiba, Japan. 🇯🇵✨

Thank you to our partners at NEC Corporation and to everyone who stopped by to explore how demand, travelability, and valuation data can power tomorrow’s content strategies.

12/04/2025

Exciting week in Doha. 🎬✨

At the inaugural Doha Film Festival’s Industry Days, we had the opportunity to take the stage and share how Parrot Analytics can guide smarter film financing decisions — and to celebrate our newly announced partnership with the Qatar Film Committee.

"The partnership was announced during the inaugural Doha Film Festival‘s Industry Days, which saw a flurry of announcements including the launch of a regional rebate on production offering up to 50% in cash, production deals with U.S. studios NEON, Miramax and Sony and with Hollywood’s post-production and VFX giant Company 3 to set up a post-production and VFX studio in Doha."

All of this sends a clear message: Qatar is positioning itself as a serious global player in content creation, with data-driven decision-making at the center of its strategy.

Proud to support this next chapter for the region.

12/01/2025

Qatar just became the first country in the MENA region to adopt a fully data-driven national film financing strategy — powered by Parrot Analytics.

"Under the partnership, the Film Committee will embed Parrot Analytics‘ predictive analytics into every investment decision, transforming how content is selected, developed, and marketed.”

Read the full story: https://hubs.ly/Q03W6lMd0