05/10/2022
May 2022: Updated to exploit Machine Learning and Privacy Laws affecting marketing methods and standards.
Take away... drilling down conversion actions with Google Ads dropped our CPA considerably. We set conversions for Google to opitmize at every stage of the customer journey... All of a sudden we weren't spending for Awareness clicks, we were spending on the conversions that turned into sales.
Certified Customer Acquisition Specialists are uniquely qualified to help brands and businesses leverage paid traffic channels such Google, Facebook and other demand-gen platforms to grow their customer base without breaking the bank. In short, Customer Acquisition Specialists are able to not only d...