Idea Kraft

09/01/2026

Does summer really have to end? 🥲 From baking and latte making to a public art tour, a trip around Europe, a hike in Watkins Glen, and a visit to Seaside Heights – the Idea Kraft team had a summer to remember.

While we don't want to say goodbye to sunny days and warm weather, we do want to wish you a fantastic rest of your summer filled with the people, places, and things that bring you joy. Check out some of our highlights below 👇

08/11/2026

Have you spotted the new sub-branding for MHAST’s Crisis Stabilization Center?

It was so rewarding to see this sub-brand out in the community, building awareness for one of MHAST’s vital mental health services while creating a clear connection to the organization’s overall brand.

Learn more about the full extension of MHAST’s brand, including what sub-branding is and when it makes sense: bit.ly/3UqyO2b

07/21/2026

Exploring directions, refining ideas, and shaping a brand with purpose 💭🚀 These logo concepts are part of our design process for a housing and property management client — each one offering a different take on the same mission.

Take a look at the work in progress, and stay tuned for the final result coming soon!

07/08/2026

We're honored that our “Turn the Page on Stigma” campaign, created alongside the NYS Office of Addiction Services and Supports, has been nominated for a New York Creative Arts Emmy Award.

Thank you to OASAS for your trust, collaboration, and commitment to making an impact. We're so proud to celebrate this nomination together. See all the nominees here:

The 69th Annual New York Emmy® Awards nominations were announced on Thursday, July 2, 2026, at the PIX11 Studios. Hosting the announcement was Marvin Scott, a multiple New York Emmy® Award-winning journalist for PIX11 and Vice President of the New York Chapter of the National Academy of Television...

06/29/2026

Still thinking about the Knicks? Us too 🏀🏆 If you’re a fan of sports, culture, or branding and design, you know there’s been plenty to cheer about lately.

From fan appreciation to pop-ups and culture-focused design work, we’re covering some of the recent branding trends we’ve been seeing and loving in the sports world lately: bit.ly/4wguFf5

06/23/2026

Meet Cassandra! 👋 As Idea Kraft’s newest Project Management Intern, Cassandra brings her experience, design skills, and passion for the entire creative process to a wide variety of client projects.

Get to know Cassandra – including her background as an ESPN+ production assistant and why Pinterest is her social media platform of choice: https://bit.ly/4oKJWSS

06/16/2026

When AI gives us endless options, smart constraints can become your secret weapon. That’s because the best copy often comes from the creativity required to work with boundaries, not around them.

Ready to discover why less might be your path to more? See how you can turn strategic AI limitations into your creative copy advantage: https://bit.ly/3Sd7Hqm

06/10/2026

We’re so grateful to be celebrating two work anniversaries this month! 👏

💻 It’s been four years since Gerard joined Idea Kraft – and he continues to be an integral colleague, and designer, and web support whiz. Thank you so much for all you do to support our clients and the IK team, Gerard!

🎨 Michelle quickly became an asset to our creative team over the past year. Whether it’s picking up a new project or jumping into a brainstorm, she’s always ready to contribute her ideas and impressive skills.

Join us in congratulating Gerard and Michelle on their milestones! 🎉

06/04/2026

Powering up potential 🔋⚡️ That’s what the new NSF Energy Storage Engine website is all about.

The result is a clean, energized platform that accelerates audience connection and drives participation in energy innovation across Upstate New York. See the and transformation in our latest case study: bit.ly/43Cr9iK

💻 Or explore the live site at upstatenyengine.org

06/03/2026

We're a Graphic & Web Designer! If you're a Figma pro who can design responsive websites from wireframe to final handoff, this is for you 👇

• Competitive compensation
• Based in Binghamton, NY office or in NYS
• Mentorship with senior designers
• Opportunities to work on everything from and visual systems to accessible

Idea Kraft is a tight-knit agency that values craft, collaboration, and creating meaningful work for diverse clients across NYS. Sound like a good fit? Visit our website for the details and learn how to apply: ideakraft.com/graphic-web-designer/