12/01/2025
1. Shiny Object Syndrome
In the beginning, we said yes to anything that made us money.
It helped us generate quick capital — but it also left us scattered with no real identity.
Dialing in one specific niche for one specific type of person is what finally allowed us to focus, improve, and build something great.
2. Wearing Every Hat
At the start, you sometimes have to do everything yourself.
But delaying hiring real talent just to save profit will choke your growth.
The best investment you can make is in people.
Find people who are smarter than you in their lane, trust them to do what they do best, and take your time back to focus on what actually moves the business forward.
Startups scale when the team is full of people who outperform the founder.
3. Partnering
Only partner with people who bring something you don’t — skills, capital, or time.
If you team up with someone just because they’re your friend and they can’t contribute something unique, roles blur, tension builds, and the business turns into a mess of crossed wires.
when you truly find the right people to partner with, not only people that provide a unique value, but also someone you deeply trust and you guys are able to divide and conquer with an equal amount of care for the growth of the company… you become unstoppable.
(Also tip if you’re going to Partner with someone, you should try to do three partners instead of two.)
Trust me, we’ve been through plenty of these mistakes and 1 million times more
Hopefully they help you avoid them.
