The Good Kids

The Good Kids The Good Kids is a Midwest brand studio that helps good ideas stand out through strategic brand expe

Launching a new brand into the world is the easy part.Keeping the momentum going with strategic and engaging collateral ...
09/04/2026

Launching a new brand into the world is the easy part.

Keeping the momentum going with strategic and engaging collateral is where many brands stall out.

For Serve ND, we didn't stop at the brand guide. The ongoing work is turning their fresh brand into real growth that's sustainable and consistent for their team.

Read our latest case study on the work we're doing together: https://www.thegoodkids.co/cases/serve-nd/

Does everyone on your team explain what you do a little differently?That's not a people problem, it's a messaging proble...
09/02/2026

Does everyone on your team explain what you do a little differently?

That's not a people problem, it's a messaging problem and the good news is it's very fixable.

We built Serve ND a full messaging kit with the words, the guardrails, and the quick answers, so nobody has to improvise.

See the full story: https://www.thegoodkids.co/cases/serve-nd/

Say hello to the new Serve ND! Serve ND runs AmeriCorps in North Dakota, and they came to us with a big story that was g...
09/01/2026

Say hello to the new Serve ND!

Serve ND runs AmeriCorps in North Dakota, and they came to us with a big story that was getting lost in the telling.

So we built them a new one with a complete messaging kit, and the rest of the brand followed.

If your own story could use some untangling, this is a case study you don't want to miss.

Read it here: https://www.thegoodkids.co/cases/serve-nd/

Folkways' team was turning strangers into neighbors one handshake at a time.But the visual brand wasn't pulling its weig...
08/31/2026

Folkways' team was turning strangers into neighbors one handshake at a time.

But the visual brand wasn't pulling its weight behind the scenes.

If your marketing doesn't match the feel of your in-person service or offering, that's a signal that there's a brand problem.

Good news: there's a fix for that!

See how we did it:

We're so excited to welcome Kelsey, our new Brand Activation Strategist! 👏She joins us from a robust background in clien...
08/26/2026

We're so excited to welcome Kelsey, our new Brand Activation Strategist! 👏

She joins us from a robust background in client services and marketing direction, where she spent years turning brands into experiences that people actually interacted with, and remembered.

Now she's bringing her expertise to our studio, where she'll be launching brands into the world with strategy and ingenuity.

As always, we're kicking things off with three truths and a lie:

- She's an upland bird hunting enthusiast
- She's a mom to two under two
- She prefers neutrals over color
- She firmly believes you can never go wrong with coffee or bourbon

Drop your guess in the comments!

FOMO 10/40’s brand was complete.Then came the fun part: bringing it to life!We built out the brand so the business could...
08/21/2026

FOMO 10/40’s brand was complete.

Then came the fun part: bringing it to life!

We built out the brand so the business could scale to its fullest extent.

And that includes packaging which is currently in the works 👀

Get the full scoop here: https://www.thegoodkids.co/cases/fomo-10-40/

We love a good startup story 👏We created a strategic brand blueprint for FOMO 10/40 Creamery a few years ago to lend cla...
08/19/2026

We love a good startup story 👏

We created a strategic brand blueprint for FOMO 10/40 Creamery a few years ago to lend clarity and confidence as they got started.

Then the business grew, they moved into a new space, received a grant, ramped up production, and now we're partnering once more on packaging that scales.

And that's just the beginning!

Read the rest here: https://www.thegoodkids.co/cases/fomo-10-40/

FOMO 10/40 had big plans for the future: scale production, land on freezer shelves, and take their ice cream to the next...
08/18/2026

FOMO 10/40 had big plans for the future: scale production, land on freezer shelves, and take their ice cream to the next level so they could expand their missions work.

But big plans need a space of their own.

And getting that space meant being able to clearly articulate what they were building to a lender, a grant committee, and their own team.

So we started with strategy, and worked our way to packaging.

Check out our latest case study:

Warm enough for the mom planning a magical Saturday. Polished enough for the bank writing the sponsorship check.Most bra...
08/07/2026

Warm enough for the mom planning a magical Saturday. Polished enough for the bank writing the sponsorship check.

Most brands split the difference and lose both.

With a strategic blueprint, we learned that the mom and the bank want the same thing: a city people choose to stay in.

Read all about it:

Red River Market. ChristkindlMarkt. Night Bazaar. Log the Sauna.Folkways had sub-brands people loved and a parent brand ...
08/06/2026

Red River Market. ChristkindlMarkt. Night Bazaar. Log the Sauna.

Folkways had sub-brands people loved and a parent brand nobody could name, which means building recognition four separate times.

Now they all live under one very recognizable and distinct roof maximizing their reach and brand power across the entire region.

Read our latest case study to get the scoop:

Address

401 E Broadway Avenue, Suite 300W
Bismarck, ND
58501

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17015950202

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