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Venveo, 100 N. Main Street, Suite 201, Blacksburg, VA (2026)

07/11/2025

Remember when LinkedIn declared traditional advertising dead?
(spoiler alert, it has not aged well)

Their proof at the time was Elon Musk and Tesla’s non-traditional rise to success.
(told you)

Tesla had just received a $1 Trillion+ valuation built on vibes and the cult of personality of Elon Musk and virtually $0 in ad spend.

They didn’t pour money into Super Bowl spots or plaster billboards across America. They let one man’s Twitter feed do the heavy lifting—and it worked.

A strong personal brand can be a serious growth engine.

And it was for Tesla.

Which brings us to the Tesla valuation situation of today …

What happens when that personal brand turns polarizing? Unfiltered? Politically charged?

You get chaos. A stock price that moves like a meme coin.

Customers, investors and employees questioning what the brand even is anymore.

You kill your brand equity.

And brand equity is everything.

It’s what makes people trust you. Pick you. Pay a premium for you.

Even if Tesla’s stock stabilizes … the longterm brand value is much harder to recover than mere revenue numbers. (Yes, that was directed at you, Peloton.)

Even if someone else takes over, think of the time, effort and money required to carve a fresh narrative from a company built entirely on one (possibly toxic) persona.

Meanwhile, you’ve flung the gates wide open for competitors to catch up.

This isn’t just about Elon. Or Tesla.
Or SBF. Or Elizabeth Holmes.
Or Adam Neumann. Or Travis Kalanick. Or Jack Welch.
Or Jeff Bezos. (who actually is a whole other story and another post for another day)

Each built something massive on the back of their personal brand.

And when that brand cracked—the business felt it.

✅ Personal brand can be your biggest asset.
❌ But if it’s your only lever? You’re massively exposed.
❌ If there’s no long-term strategy or guardrails on your personal brand? You’re quite literally winging it.

You need a brand that can withstand—even when the founder steps out of the spotlight.

So yes. Lean into personal brand (I know I am).

AND build something bigger around it.

👉 What’s one brand you’ve seen go all-in on personality and do it right?

12/27/2024

Happy Holidays from Venveo! 🎄✨

As 2024 comes to a close, we want to take a moment to express our gratitude to all of our clients, partners, and followers. This year has been one of growth, collaboration, and incredible opportunities, and we couldn't have done it without your support.

Wishing you and your team a joyous holiday season filled with peace, rest, and reflection. Here’s to a successful and meaningful 2025—let’s make it another year of growth, creativity, and continued partnership!

Stay safe, recharge, and we’ll see you in the New Year! 🎉

12/04/2024

Day One at the 2025 Building Products Customer Workshop was a hit! 💥

We gained incredible insights from Danushka Nanayakkara of the National Association of Home Builders on the macro-economic trends shaping the housing and remodeling sectors. Plus, data-driven strategies and insights were shared by Grant Farnsworth, Beth PopNikolov, and Zach Williams from the Venveo and The Farnsworth Group teams for builders, remodelers, and architects.

We also heard candid advice from architects and builders on how manufacturers can better connect with pros, and HGTV’s Steve Ford shared powerful insights on leveraging influencers to drive demand effectively.

And we’re just getting started! With so much more to learn, explore, and collaborate on, we’re ready to make Day Two as impactful as Day One. Stay tuned for updates and actionable takeaways on our social media! Let’s GO!

11/20/2024

Are you meeting expectations—or exceeding them?

In this episode of the Smarter Building Materials Marketing podcast, Zach Williams, Beth PopNikolov and Alex Cadieux, Director of B2B Marketing at Techo-Bloc, uncover why basic hygiene—like great products and customer service—isn't enough anymore.

Alex shares: “Collaterals and catalogs? Everyone has those. Success comes when you educate, empower, and bring unparalleled value to your customers, taking them to the next level.”

Tune in as they discuss:
✅ Moving beyond the basics to differentiate your business
✅ Supporting customers with education that fuels long-term loyalty
✅ Shifting focus from just acquiring clients to growing your existing relationships

If you're ready to level up, join us in Nashville on Dec 3-4 at the Building Products Customer Workshop! Secure your spot and gain actionable strategies to thrive in 2025.

⏳ Registration closes THIS Friday, Nov 22. Don’t wait! Head to venveo.com/2025 or register now through the link in our comments!

11/18/2024

Are you building connections—or just selling products?

In the latest episode of the Smarter Building Materials Marketing podcast, Zach Williams chats with Alex Cadieux, Director of B2B Marketing at Techo-Bloc, about the underestimated power of being a connector in the industry.

Alex shares: “It’s not just the value we provide on stage—it’s the conversations happening between the meetings. That’s where people brainstorm, strategize, and grow together. Being the hub of everything great is what sets you apart.”

They dive into how fostering collaboration and creating a space where ideas flow helps manufacturers, dealers, and distributors grow the pie for everyone, not just compete for slices.

Listen in to discover how building networks and a community can transform your business—and why being a connector makes your value unmatched.

And if you’re ready to grow your own connections, join us in Nashville on December 3-4 at the Building Products Customer Workshop. Walk away with actionable strategies, stronger partnerships, and tools to thrive in 2025. Registration closes this Friday, November 22! Click the link in our comments to register now before it's too late!

11/13/2024

Meet the Industry Leaders Behind BPCW 2025! 🎤

We’re thrilled to introduce the incredible lineup of experts joining us in Nashville for this year’s Building Products Customer Workshop! Each speaker brings unique insights and proven strategies to help you navigate 2025’s competitive landscape.

From economic forecasts and customer behavior to building partnerships and actionable digital strategies, our speakers will dive deep into the topics that matter most to building product sales and marketing leaders.

You’ll hear from:
🌟 Danushka Nanayakkara - AVP of Forecasting & Analysis, National Association of Home Builders
🌟 Abbe Will - Senior Research Associate & Associate Director, Remodeling Futures Program, Harvard Joint Center for Housing Studies
🌟 Grant Farnsworth - President, The Farnsworth Group
🌟 Beth PopNikolov - CEO, Venveo
🌟 Zach Williams - Founder, Venveo
🌟 Erik Perkins - Influencer & Builder, Perkins Builder Brothers
🌟 Steve Ford - HGTV Personality, Designer & Contractor

Don’t miss your chance to learn from the best, connect with your peers, and gain the actionable insights you need to lead confidently in 2025!

📅 December 3-4, 2024 | Nashville, TN
🚨 Registration closes November 22. Click the link in our comments to register now before it’s too late!

11/13/2024

If you're feeling the pressure to stay ahead as 2025 approaches, you're not alone. In today’s building products industry, evolving customer expectations, increased competition, market shifts, and new trends make it harder than ever to stay competitive.

Building Products Customer Workshop is in just a few short weeks in Nashville on December 3-4. Join us to gain the tools and insights you need to lead confidently into 2025!

In partnership with The Farnsworth Group, we’re bringing together top industry experts, including Danushka Nanayakkara of the National Association of Home Builders, Abbe Will from Harvard Joint Center for Housing Studies, HGTV star Steve Ford, and Builder & YouTube influencer, Erik Perkins of Perkins Builder Brothers. Alongside our very own Grant Farnsworth, Beth PopNikolov, and Zach Williams, these thought leaders will provide exclusive insights, strategies, and actionable data you won’t find anywhere else.

Don’t miss out—registration closes on November 22! Secure your spot now through the link in our comments below!

11/04/2024

Is your digital transformation strategy setting you up for success—or is it too much, too soon?

In the latest episode of the Smarter Building Materials Marketing podcast, Zach Williams talks with Matt Nichols, founder and owner of Digiwise, about why digital transformation strategies often fall short.

Matt highlights a common pitfall: “Organizations bite off more than they can tackle with their resources.” As we head into 2025, it's crucial to align your vision with your resources, budget, and long-term goals.

Listen in to our podcast to hear their take on creating realistic digital strategies that actually deliver results.

And if you’re ready to turn insights into action, join us in Nashville on December 3-4 at the Building Products Customer Workshop for strategies that you can apply to your business for real results.

Click this link to sign up now: https://www.venveo.com/2025

10/30/2024

2020 Contractors were forced to shift the way they source materials... and every year since has seen similar levels of brand and supplier changes. This consistent movement has caused a shakeup in brand loyalty. In the latest Smarter Building Materials Marketing podcast, special guest Dave King from the Home Improvement Research Institute (HIRI) shares key insights on how contractors, once a loyal group, are now exploring new brands—and what you can do to win that loyalty back in 2025.

Want to learn more about building loyalty and driving growth in the year ahead? Join us at the Building Products Customer Workshop on December 3-4 for exclusive insights from industry experts.

Time is running out and seats are filling up fast! Click this link to secure your spot now: venveo.com/2025

10/29/2024

2025 is going to push the building products industry into a more competitive environment than what we've seen in the last 5 years.

In the latest Smarter Building Materials Marketing podcast episode, Beth shares her take and says it’s no longer just about taking orders—it’s about sharpening your skills in prospecting, qualifying leads, and growing your market share.

If you’ve been in a comfortable spot, now’s the time to adapt. Take the first step and join us at the Building Products Customer Workshop (BPCW) on December 3-4, where we’ll be giving you all you need to thrive in this competitive landscape for 2025.

Seats are limited so grab them before it’s too late! Sign up today at venveo.com/2025

12/15/2023

It’s more crucial than ever for B2B companies to bridge the gap between their marketing and sales teams.

In this episode of the Smarter Building Materials Marketing podcast, we’re joined by Will Hall, the Managing Director of Fahrenheit Advisors. We dive into the importance of sales and marketing alignment in the building materials and manufacturing industry, along with how to leverage digital marketing to streamline the customer journey.

We also discussed:

📌 How poor funnel handling affects marketing ROI
📌 Why you need to leverage digital marketing
📌 How teams can create a seamless customer experience and maximize sales opportunities

Check out the full episode at Venveo.com/Podcast

12/07/2023

From builders to brokers, industry professionals are becoming extremely frustrated with rising mortgage rates. It’s important to remember this isn't the first time the housing market has taken a hit, and there are ways to combat it.

This week on the Smarter Building Materials Marketing podcast, join Zach Williams as he talks about the impact of rising interest rates, challenges in housing affordability and regional market dynamics with Lance Lambert, co-founder and CEO of ResiClub.

Here are three key takeaways from this episode that you won't want to miss:

1️⃣ Unpacking the fastest rate hike cycle in 40 years
2️⃣ Exploring the tug-of-war between housing affordability and supply constraints.
3️⃣ Predictions and strategies for navigating future market trends.

Listen to the full episode at Venveo.com/Podcast

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07/11/2025

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