Simpson's Web Design

12/20/2024

I celebrated my birthday on the 18th and I’m so grateful for this next year of life ❤️
Man! 2024 was hard! And it was just exactly what I needed to get a better perspective on what I want to do in 2025.

This year really challenged me in all the ways possible (hello hurricane Helene) but I feel like it helped me grow in areas of my life that I had neglected.

Thank you God for these lessons you give me even when they don’t feel good when I’m going through them 🥲

I’m ready for the next chapter in life (getting closer to my 30’s) 🥹😮😊

08/22/2024

In this episode, we chatted about the steps to increase conversion and traffic on Shopify, with Diana Simpson a specialist in delivering high-converting webs...

07/31/2024

It’s never too late for a re-introduction 😜

These are some of the things that I love and that make my life feel complete ❤️

I would love to know what are your favorite things to do that make you feel complete! Let me know in the comments 🤩

And follow me on the ‘Gram to see more content all about branding and web design 😍



https://www.instagram.com/reel/C98eraQpa-9/?igsh=MTlrZzB3ZDI3MXk2cw==

07/31/2024

Before and Afters are my fave 😍

06/21/2024

“Diana was a pleasure to work with. She was very patient with me as I tried to articulate the branding and feeling I am hoping to achieve. She is tech savvy and does work with you to find the best solutions for your level of expertise and budget. She created tutorials for me as well, so I can really put the templates and apps she installed to use.” - Kelly Vitt

When Kelly and I started working together, there was confusion on who she was speaking to and why. She didn’t know if she should focus solely on women since her brand is purpose-driven. Her main goal was to attract people that connected with the mission of her brand. “To embrace yourself” meant that people embraced their bodies as they are after going through cancer treatments. ✨

We landed on a fun yet elevated brand that connected with women of all ages. The main goal was to make her brand stand out among the sea of other pestemal boutiques since she is one of the few brands focused on driving forward her mission as a breast cancer survivor. ❤️

The logos and colors were chosen to resemble connection and also make a hint at beachy/natural vibes. After working together, Kelly is more aligned with her brand and loves it! She was able to connect with more women that felt connected with her mission. The confidence and connections she is building are amazing! 😍

If you would like to gain more clarity within your brand and connect with more of your target audience, I would love to help you transform your branding from the inside out. I have 2 spots for June for Design Intensives where we can work on your branding and get it done in 2 weeks! Reach out through the DMs to chat. ✨

(brand and Shopify designer for e-commerce brands)

06/20/2024

A brand that never got the spotlight it deserved. 😯

This particular client reached out to me last year through a coach I had partnered with. She was looking to rebrand her gift box brand and wanted to change the name completely.
She asked me if I could help her come up with the name of her new brand. I of course said yeah!

It was fun brainstorming names and seeing what aligned best with her audience. We landed on The Styled Box Co.

After coming up with a name, I started working on the creative direction. She was looking to attract more of a corporate audience for her gift box brand so I chose neutral colors that would be more subtle but still have a polish feel to it. ✨

The logos and brand pattern came next! These logos were so minimal to me yet felt luxurious. I absolutely loved working on this project and was a bit heartbroken when the client reached out to me and told me she wouldn’t be launching her business after going through some personal issues that had taken her attention away from the business.

I totally understand things in life can come up so we parted ways and unfortunately, this brand was never launched into the world. 🥲

(brand and Shopify designer for e-commerce and beauty brands)

05/30/2024

Wanna improve your Shopify store and don't know where to start? 😮

Start with . . .

Your Navigation!
An easy and simple navigation will lead to more conversions because your visitors are more likely to find what they are looking for and ADD TO CART!

A Header area that clearly states what your products are and who they are for. Weave in a bit of storytelling and you got your visitors interested in what your brand is all about!

Let’s turn your visitors into customers by improving the design of your Shopify store. 😍

(brand and Shopify designer for beauty and e-commerce brands)

05/23/2024

Finding good apps that align with your own unique goals can be hard to find. That is why I have compiled a list of great and useful Shopify apps that you can use to streamline your processes on your store!

Let me know if you are using any one of these apps already.

(brand and Shopify designer for beauty and ecommerce brands)

05/16/2024

Some words were said! 😍
I love it when I can make things easier for my clients!

This particular client didn't know the ins and outs of Shopify and needed help optimizing her store along with updating her product descriptions. We worked together to revamp her Shopify store and be able to launch fast.

My design intensives done in 2 weeks are now open and I am excited to work with you to create a brand that sells out or a Shopify store that brings in more sales. Reach out through the DMs or website to chat!

(brand and Shopify designer for beauty and ecommerce brands)

03/28/2024

02/03/2024

Another look at Opulent Flora, a natural bath bomb brand 😍

The colors and pattern give me botanical and warm vibes!

What do you think of this brand?

🍃