Webwerx Design

02/10/2025

Can't Find Your Website on Google?
If your website has suddenly disappeared from Google’s search results, it doesn’t necessarily mean you’ve been penalized, but it’s a possibility. Here’s why this might happen and what you can do about it. We’ve all been there – you try to visit a website, and it’s nowhere to be found. But what if it was your site? How can you tell if your site is truly gone for good, or if there’s just something blocking your access?Possible Reasons Why Your Website Disappeared from Google’s Search Results
Why Is Your Website Gone From Google's Search Engines?

While a website can drop in Google’s SEO rankings at any time for various reasons (i.e., increase in competition, dated content, technical issues, to name a few), if your website has disappeared completely from Google’s search engine, it may indicate one of the following more serious issues that will need to be addressed to get your site back in the rankings.

Can't Find Your Website on Google? If your website has suddenly disappeared from Google’s search results, it doesn’t necessarily mean you’ve been p

01/25/2025

Boost your SEO, a Post About Blog Writing.

Why do you need a blog?

Simply put, the more pages your website has, the greater your website performance. The greater your website performance, the greater your SEO rankings. Really? Yes. According to LinkedIn, a blog on your website can boost your website visitors by 55% and, consequently, your site’s SEO visibility by 434%.

Why does blog writing help boost SEO?

Blog posts help boost SEO because they provide fresh, relevant content that can be optimized with targeted keywords, which will establish you as an authority in your industry, which in turn engages users and results in a longer time spent on your site, all of which are important factors for search engine ranking algorithms. You may even attract quality backlinks which further help your SEO (read our prior post).

We recommend writing a blog a month or every few months. While a weekly blog could dramatically boost your SEO, it will only help you increase your traffic if the content is unique, thoughtful, and helpful to your target audience. Business owners don’t always have the time. If you can’t spend every day writing content to achieve good results, you can maximize your posts with catchy titles, intros, quotes, and if you are creative, use infographics and illustrations to help simplify your message.

05/27/2024

Establish Trust in Your Website to Boost Your SEO

Trustworthiness is a crucial factor that search engines use to rank websites. Sites that are seen as reliable tend to rank higher, which can bring more visitors, credibility, and better conversion rates.
There are a variety of things you can do to establish trust in your website.

Develop an engaging, informative "About Us" page. This will help visitors learn about you, your business and decide if you are a good fit for them. Include a brief bio about yourself that includes your background and expertise. Share your story of why you started your business and what your values are. Make sure your contact information is accurate and works (online forms).

Another key factor that can significantly impact your website's ranking and credibility is using and properly citing all sources utilized for content, in addition to prominently displaying any compliance disclaimers needed for your industry. Doing so helps to enforce your website’s expertise and authority and helps to build user trust that ultimately leads to better SEO performance.

Create or claim your Google Business Profile. This is a FREE online listing tool from Google (much like the old Yellow Pages) that will help you appear in local search engines. It will show your business name, phone number and website address, as well as your physical address if you choose to include it. You can include your logo, photos, and a brief introduction about your business for branding purposes. Once your listing is established, ask your customers to leave you five-star reviews. Research shows that businesses who have multiple Google reviews are more likely to rank higher in the search engines.

Social sharing will also help build trust in search engines. Social sharing is when visitors like or comment on your posts and pages, and share them across multiple social media platforms such as Facebook, LinkedIn, etc. Social sharing increases your reach across your target audience and turns your visitors into FREE ambassadors for your brand. The more your website is shared and liked, you not only increase your opportunity for higher search engine placement, but for higher sales.

Build quality backlinks. A backlink is a “referral” link that one website gives or gets from another website. This increases your content authority and overall trust on the web by driving brand awareness and increasing referral traffic. See more details on quality backlinks in a separate post below.

In conclusion, content that can be trusted is a critical factor that search engines consider when ranking websites. Webwerx Design can help you create content that search engines and your audience will find genuinely helpful and trustworthy.

11/23/2023

Quality Backlinking for SEO

Some may not be aware, as Google has changed the way it views backlinks in recent years, however, building backlinks is still one of the most important aspects of SEO.

Backlink building is the process of acquiring a hyperlink from an external website that links to your own website. Think of this as another website or business referring back to you as a source for quality information in your niche or service. To be viewed as a quality backlink, the referring domain should be authoritative and trustworthy. The more highly authoritative referring domains you have, the better. That’s because even if you have multiple backlinks from one referring domain, that only counts as one referring domain.

Low quality backlinks won’t help you anymore. Now it’s about quality links, not the quantity of links. What makes an authority domain today? Other domains that rank high in the search engines, in your niche. The fact that they are ranking high is an indicator that Google views them as trustworthy, valuable, and credible, and they too, probably have high quality backlinks. These could be educational sites, large organizations, big stores, common directories, and more.

There are plenty of free tools out there to help you evaluate your site, as well as other sites’ backlinks. When looking at a competitor’s backlink profile, look for links that are coming from domains with high authority. If these links are in your niche, you may be able to acquire them for yourself.

Here are some more ideas to build quality backlinks:

-Reach out to webmasters who have existing content that could benefit by having a link to your site.
-Offer to write blogs on other sites in your niche, adding a backlink to your site.
-Getting listed on directories like Yelp and Google will generate backlinks.
-Relationship-Based Backlinks
-Write informational, research-based content on your website

06/19/2023

THE NEXT STEP IN OUR 8-POINT SEO STRATEGY is an effective strategy for outranking your competitors in the search engines using “Long-Tail Keywords.”

Long-tail keywords use multiple descriptive words for the keyword focus of your webpage or blog, thus making them very specific and targeted. They are much longer than generic keywords, allowing you to reach your desired audience more effectively. Since long-tail keywords are niche focused, they tend to have a lower search volume, which makes them less competitive, higher in the search engines with a higher conversion rate. Also, experts point out that long-tailed keywords searches are often performed by voice by people who use tools like Alexa and Siri to search for stuff, which means mostly everyone these days.

An example of a long-tail keyword would be for a specific furniture or accent item. For example, let’s take the word or item lamp. If you sell lamps, you’d probably see quickly that reaching the top of this generic key word search would be nearly impossible. Yet if you got more specific, like a “tall table tripod lamp” and added the style, such as “contemporary” or “eclectic” or “Bohemian” you’d narrow the search results even further and reach consumers looking for this exact item.

If your industry has a lot of competition, long-tail keywords are a great way to get more traffic from truly interested people, and ultimately, more conversion rates.

06/04/2023

THE FIRST STEP IN OUR 8-POINT SEO STRATEGY IS KEYWORD IMPLEMENTATION FROM THE GROUND UP
When it comes to building a website, it's crucial to keep in mind the importance of search engine optimization (SEO) and incorporating relevant keywords throughout the content. After all, SEO is what helps your website rank higher on search engines, making it more visible and accessible to potential customers. By prioritizing SEO during the design and development of your WordPress website, you can ensure that you are optimizing every aspect of your site, from meta tags to titles and beyond. Additionally, by incorporating keywords that are relevant to your business or industry, you can attract the attention of your target audience and demonstrate your expertise in the field. At Webwerx Design, we pay attention to SEO best practices from the ground up, giving much thought to keywords as we design your WordPress site, putting in the thoughtfulness, time and effort necessary to achieve optimal SEO results.

06/04/2023

Is Your Web Designer thinking SEO from the ground up?

05/28/2023

With billions of websites on the world wide web, how do you ensure you won’t get lost in the search results? Having a sound SEO strategy in place is a crucial component to web design and helps to enhance your visibility and drive traffic to your site. Over the next few weeks, we will detail our 8-point SEO strategy we implement and build into our clients’ websites. Stay tuned...

05/18/2023

Do you know we work with clients all over the US from California to New York...our latest client is in Arizona!

We thought this might be a good way to let folks know!

Looking for a New Web Design Agency? In today’s interconnected world, choosing an agency that is not local can be perfectly acceptable and even advantageous. In today’s interconnected world, choosing an agency that is not local can be perfectly acceptable and even advantageous. Work With a Top N...

05/18/2023

Have you ever came across websites that have the same stock photography. I've even seen big corporations use the same photos used by hundreds, if not thousands, of smaller companies. We thought it would be an interesting topic to enlighten clients on...

Should You Use Stock Photography or Customized Organic Photography For Your Website? Which visuals will capture the unique personality and values of your brand? We believe there are good reasons to use both, but each can also have it’s unique disadvantages. Which visuals will capture the unique pe...

05/18/2023

Haven't been on our business page in awhile...if you need a new website, this is a great article on WordPress

Of course promoting our brand too - Thank you Facebook!

Why WordPress For Your Website There are many reasons why WordPress is considered to be the best web design software and content management system available today, but we have managed to narrow it down to these five key reasons. There are many reasons why WordPress is considered to be the best web d...