Instreamatic

03/07/2024

Excited to share groundbreaking results from our latest collaboration with Intel and dentsu, where AI-generated audio ads significantly elevated key brand metrics in a laptop campaign!

The case study demonstrated that AI-generated ads delivered a drastic uplift in brand metrics. While generic ads boosted brand favorability by 9ppt (percentage points) and purchase intent by 3ppt, personalized ads saw even more impressive gains: brand favorability up by 22ppt, purchase intent by 18ppt, and brand awareness by 12ppt!

Take a look at the full case study for more insights. The link is in the comments.

07/11/2023

Instreamatic Founder and CEO Stas Tushinskiy joined iHeartMedia's Brian Kaminsky and Spotify's Emma Vaughn for a panel at Carat Innovation Summit 2023 to discuss how AI is transforming the audio space.

04/20/2023

Imagine listening to Spotify and hearing an ad that says something like, “Hey, Spotify listener, before you start your podcast on this sunny day in New York City, let me tell you about Alyssa’s Juice Brand.”

Instreamatic's AI-powered Contextual Audio Ads enable that level of personalization from any existing voice in just minutes.

Read the full story from Marketing Brew:

Like DALL-E and ChatGPT, voice AI tools promise to make audio ads quickly and affordably, but they’re not yet widespread.

03/29/2023

We're thrilled to announce Contextual Audio Ads, a solution that leverages generative AI to create unlimited new versions of a single audio ad addressing a listener's current context.

In an age where keeping user attention is increasingly difficult, Contextual Audio Ads are hyper-relevant and memorable — able to address a user's city, time of day, app type, and more.

"The result is an uplift in user engagement, greater ROI, and more meaningful customer connections for brands," Instreamatic CEO Stas Tushinskiy said.

Read the press release here:

Contextual Audio Ads also provide a unique value and opportunity when applied to native podcast advertising.

12/23/2022

Happy holidays from the Instreamatic team!

12/23/2022

In a new CMO article, Instreamatic CMO Simon Dunlop shares how market research will benefit from new automation capabilities in 2023.

"AI has really matured now to the point where a smart approach can gather, faster and more continually, the insights marketing leaders require to hone customer and marketing experiences,” he said.

Read the full article here:

CMO has canvassed a wide array of predictions from across the industry and waded through tens of thousands of words to find out what’s on the cards for digital marketing in 2023. Here’s what we discovered.

11/03/2022

The better a business understands their customers, the more successful they'll be. That’s why we’ve recently added Market Instinct as a unique solution for brands to ensure they always can have their finger on the pulse of what guests want, and what is driving them to (or away) from being a customer.

Read more about this AI-powered solution in Instreamatic CEO Stas Tushinskiy's interview with Hotel Technology News:

Stas Tushinskiy is CEO and Founder at Instreamatic, a Voice Marketing Platform company that helps brands engage consumers in the art of human conversations. Their solutions include ads that talk back and voice feedback (including [...]

10/24/2022

Thanks to Market Instinct, a food delivery company decreased refund requests by 45% and customer churn rates by 15%. Read the new case study here:

Background Before Market Instinct, a food delivery company manually analyzed all call center transcripts. Upon examining the data from the call centers, the company couldn’t gather more information than key topics and sentiment analysis.

10/19/2022

Instreamatic CEO Stas Tushinskiy joins innovation leaders on stage at the 2022 NWA Tech Summit.

10/11/2022

Instreamatic is live at VOICE Summit in Washington, D.C. If you can't join us in person, grab a free virtual pass here: https://lnkd.in/gMJiA5H

10/07/2022

Read the latest case study for Market Instinct, Instreamatic's AI-based consumer data analysis technology that gives companies a competitive advantage and increases revenue by delivering actionable insights.

Background One of the top music streaming apps needed a comprehensive solution that would allow it to stay on top of market trends, analyze customer feedback and learn how it correlates with other available business metrics. The team also wanted to understand how customer feedback varies between pla