03/29/2020
This is an abbreviated version of an article I posted last week on our website. It gives five ways to make your PPC campaign more effective, and less costly (it does not go along with current thinking from others you may have read):
Pay-Per-Click (PPC) campaigns can be very successful, but most people are overpaying for their clicks. Here are five things that you can do to reduce your cost-per-click (CPC) and increase your conversions:
1. Stop focusing on the #1 position
2. Stop chasing the most popular, most expensive keywords.
3. Your goal should be to spend your budget by the end of the day, not as fast as possible.
4. Use more keywords, not less.
Go to our website to see more on this topic.