Freshmade

04/24/2025

From strategy, naming, to package design, we worked with Nature Fresh Farms on elevating their flagship products to a whole other level-- tapping into the emotions, memories and experiences invoked through the shared experience of eating, this product line is about indulgence, intrigue and all the delights snacking has to offer. 🍅

04/14/2025

Naming a brand is no easy task. With endless possibilities, it’s more than just picking a catchy name. It involves emotion, mouthfeel, trademarkability, and intuitiveness. Here are some quick fire brand names we’ve helped develop. 🔥

04/10/2025

We are happy to have Rose Wall join us as Senior Account Manager at Freshmade 😊

Get to Know Rose:

What inspires you creatively?

I draw a lot of creative inspiration from people and nature around me. I'm like a sponge, always soaking up as much knowledge and insight as I can from others. Nature plays a huge role in sparking my creativity, with its endless beauty and shifting landscapes. Stories of female empowerment and resilience motivate me to push boundaries, while seeing brands use their influence for positive change encourages me to think bigger. It's this blend of personal connections, the natural world, and the power of storytelling that truly fuels my creative spirit.

What is your favorite quote?

"Some days will feel like magic, and some days will feel terrible. It's like life. It will have its ups and downs. It is a life, and it is a relationship. It needs to be nurtured and taken care of and fed. And the rewards can be wonderful" - Annie Leibovitz

03/24/2025

Bringing our clients' visions to life through stunning website designs, we're thrilled to showcase the diverse and innovative websites we designed and launched in 2024. Here's a roundup of some of our favorites 🤠✨

03/24/2021

Proud of the Freshmade team for producing another year of award-winning work. This year we won awards in package design, website creation, and social media design. Want to check out the winning projects? Click the link: https://bit.ly/3lUEKLF

06/30/2020

Is your brand in the sweet spot?

06/29/2020

Freshmade teamed up with Carrington Farms for a bright and bold rebrand. These babies POP off the shelf! Read the story here: https://bit.ly/2Bye3ZX

"We are thrilled with Freshmade’s contribution to our rebranding, their natural and organic market-space expertise produced packaging that represents our brand in a clean and contemporary way. Freshmade provided a keen understanding of brand strategy with inspired messaging and visuals. Working wi...

06/26/2020

We design for them so that YOU can get results.

06/24/2020

B&W Quality Growers is one of the most trusted growers of distinctive baby leaves known for its flavor, powerful nutrition, and superior quality since 1870. To tell this brand’s story, we developed an identity and package design that honors the brand’s legacy while firmly planting their footprint into the future. The refreshed packaging system features a whitewash texture, vibrant colorway, and in-line typography, creating a unique yet approachable brand identity on the shelf.

06/22/2020

What does RXBAR, Birds Eye Vegetables, and CAULIPOWER have in common? They created products that act as guilt-free solutions for busy millennial moms. Our own busy mom and Senior Project Manager Hillary Zhu tells of her professional journey from working on unhealthy CPG brands that target kids to better-for-you foods and what she learned along the way.

There are many things that were different about me in my twenties… mainly less wrinkles and less pounds. My career was my priority and I was determined to work on the best teams with the biggest clients. As a young marketing professional, I started from the ground up at Landor Associates working w...

06/18/2020

Our very own Director of Projects & Clients Vanessa Doll discusses the Freshmade way by finding the balance between disruptive design and mainstream appeal for produce brands with And Now U Know - Produce Industry News

DEERFIELD BEACH, FL - When it comes to growing a brand in a competitive market, positioning is everything. Freshmade specializes in identifying opportunities in the fresh perimeter by focusing on what it calls "true brand relevance." I recently got in touch with Vanessa Doll, Director of Client Serv...