08/14/2026
It’s finally here.
After 25+ years of building businesses—and six years in the trenches alongside home service owners across the United States—I wrote this book with my great friend and Hero’s Director of Client Strategy, Casey Sprabary, for operators ready to dominate their markets, scale with purpose, and build a business and legacy that lasts.
The 8-Figure Operator: Blueprint for Building an Unshakeable Home Service Business
This isn’t a book about getting more leads.
It’s about understanding what’s actually happening inside your business—your numbers, marketing, people, capacity, and the places where millions of dollars can quietly be won or lost.
One of the opening stories is about an HVAC & plumbing company doing $16M a year. The owner was spending $35,000 a month on marketing and still couldn’t tell me what was actually working.
Fourteen months later, we grew that company to more than $34M and he sold a majority stake.
Today, Hero Marketing Agency represents home service companies with more than $500M in combined enterprise value across the United States—and this year, Hero was named #2,085 on the Inc. 5000 list of America’s fastest-growing private companies.
Those experiences—the wins, the mistakes, and the lessons learned inside real businesses—are what this book is built around.
“Growth without control is chaos. And chaos, no matter how fast it moves, does not scale.”
If you own or lead a home service company and you’re serious about building something bigger, more profitable, and ultimately more valuable, I wrote this for you!
🎁 DM me “OPERATOR” and I’ll send you a FREE copy.
My goal is to get this book into the hands of every serious home service owner and operator across the country.
Why? Because marketing in the trades has been broken for years.
Owners have been told to spend more, generate more leads, trust the dashboards, and hope revenue follows—all while carrying 100% of the risk.
It’s time to set the record straight. If we can change the way this industry thinks about marketing, we can change a lot of businesses—and a lot of families along with them.
We Don’t Just Market Home Services—we’ve Built Them.
Former 8-figure operators helping contractors dominate their market.
Coaching • Marketing • Strategy • Ops — all under one roof.
📈 Ready to grow? DM HERO