Visionary

10/11/2025

https://open.spotify.com/episode/1CC8CTsHSJGlCT0iJJ9Xc3?si=qL_78-6TQie4sv_yDVMTHA

Digital Horizons · Episode

01/12/2023

We’re BACK!!!
We are so thankful for local businesses who support our efforts 💜 Visionary

08/13/2021

Digital marketing is most effective when it's focused on lead generation. Collecting names, emails, and phone numbers are the best way to bring potential customers into the funnel.

Visitors need to convert into leads in order to become profit-driving customers.

08/12/2021

When it comes to marketing, everyone can benefit from a little philosophy. Start with Socrates' fundamental principle: know thyself !

From Delony Sledge to Fernando Machado, marketers with a coherent brand philosophy produce better and more consistent advertising.

08/11/2021

Ketchup Analogy Alert!
Your marketing foundation consists of your goals, your buyer personas, and messaging. Tying it all together will drive your marketing strategy.

Most business owners start their business without getting their marketing foundation in order first. Here's what you need to know to make your strategy more effective and efficient.

07/28/2021

The "about this result feature" helps searchers learn more about the search result before clicking on. It tells the searcher where the information is coming from, so they can determine if they can trust the site to give them the info they are seeking.

Google launches a feature to help searchers learn more about the search result listing before they click on it.

07/27/2021

A deep knowledge of your audience is a essential for a successful digital marketing strategy. Study competitors' digital marketing strategies and look for opportunities—what areas are they focusing on? What are they neglecting?

It doesn’t matter how great your product or service is, if you can’t market it to the right people, nobody will use it, making a solid marketing strategy a must

07/26/2021

Numerous lawsuits across the U.S. have emerged in recent years over negative online business reviews. Many of these businesses were successful in winning tens of thousands of dollars from customers who posted bad reviews.

Autumn Knepper and Adam Marsh were reportedly served a lawsuit by ERS that accused them of defamation and intentional interference with business expectancy.

07/22/2021

92% of all searches use long-tail keywords.
Long-tail keywords are highly targeted search phrases that specifically serve searcher intent. The keywords are less competitive, and communicate a clear customer need that you can solve.

Learn the benefits of highly targeted search terms packed with intent. Here's how to find long-tail keywords and use them to your advantage.

07/21/2021

Don’t focus on which social platform is the most popular. Select the platform based on where your target audience is active.

Social media offers new brands an incredible opportunity to launch a new product to a highly targeted, engaged, wallet-out audience.

07/20/2021

Many businesses are unfamiliar with ADA compliance requirements for their websites, so they are unaware of these lawsuits. Congress has not passed legislation that would provide more clarity to businesses.

U.S. companies have been inundated with lawsuits in the past several years alleging that their websites do not comply with the Americans with Disabilities Act (ADA) and various state laws, including t

07/19/2021

Individuals are shifting from broad social platforms like Facebook to niche networks where they can connect with specific, like-minded audiences. This allows users to see the kind of content they want to interact with.

The way people are interacting with social media is changing. Don't get left in the dust.