Bäst

09/01/2026

Interesting article from J. Kiddon: "Technological, digital innovations are forcing brands to reexamine the effectiveness of their marketing processes and practices." wearebast.com https://brandingstrategyinsider.com/2026/08/brand-loyalty-changes-the-economics-of-growth/

What do United Airlines, YUM! Brands, Kohl’s, Ulta Beauty, and Estée Lauder have in common? Their leaders are talking about brand loyalty as a driver of Brand loyalty changes the economics of growth by reducing price sensitivity, increasing customer value and turning preference into more profitab...

08/31/2026

A surprising number of businesses head into the holidays with outdated information still sitting on their websites.

How to get your website ready for increased holiday traffic with simple improvements that help convert more visitors into customers.

08/28/2026

wearebast.com

08/27/2026

One of our favorite reminders at Bäst is that websites aren't built for business owners. They're built for customers.

Discover the real reasons users abandon visually stunning websites and how thoughtful UX keeps them engaged.

08/25/2026

The truth is that customers rarely separate marketing from their experience with your business. To them, it's all one conversation.

Learn why great marketing attracts visitors but outstanding user experience earns customer trust, loyalty, and conversions.

08/21/2026

People should understand within a few seconds exactly who you are, what you offer, who you serve, and why they should care.

Discover how a few strategic website updates can help your business stand out before the busy fall season begins.

08/19/2026

Your experiences, your customers, your values, your community, and your expertise are what separate your business from competitors.

How to use AI without sacrificing creativity, personality, or the unique voice that makes your business memorable.