04/11/2022
Contrary to common belief, a SDR’s job is not to sell your product. (😱Yeah, total shocker, I know.)
It’s to peak the prospect’s interest and to intrigue them enough that they’re willing to engage in a sales conversation.
If your onboarding focuses on products, then you’re not going to teach a new SDR what they really need to know.
Onboarding for SDRs should focus on the problem your product or service solves.
This allows SDRs to ask the right questions, listen for cues that trigger follow up questions, and show the prospect they understand the problem they are experiencing.
Prospects don’t book demos because of features, they book demos because you solve their problem.