iMotions

01/18/2024

New Year, New Insights! Say hello to iMotions 10 – where innovative research meets user-friendly design! 🚀

iMotions 10 is finally here, and it's packed with features that will transform the way you conduct research. From a streamlined setup to cutting-edge data analysis tools, iMotions 10 puts the power of understanding human behavior in your hands. 💫

We're excited to unveil our groundbreaking iMotions 10 study builder, and thrilled to give you a first-look at its features in our new walkthrough video. Watch our brilliant Product Director, Kerstin Wolf, take you through the intuitive interface that will transform your research capabilities.

12/12/2023

This week we are having a look into sensors and their applications in ! 🧠💪 Our latest article dives into (EMG) basics, touching on everything from sensor types and selection criteria to practical applications. Whether it's studying muscle movements or assessing nerve functions, this article offers valuable information for researchers and clinicians alike. Check it out!

Every move we make is accompanied by complex physiological and chemical processes in our bodies. The technology that records this activity is called

11/13/2023

In the realm of architecture, understanding human perception and preference is paramount to creating spaces that resonate with our senses. The use of multimodal biometric research offers valuable insights into how we interact with the built environment around us.

A groundbreaking study conducted by The Human Architecture and Planning Institute, Eurac Research, and Webster University delves into the intricate workings of human gaze, exploring how we perceive and respond to architectural features.

Utilizing our web based eye-tracking software, with the ability to obtain respondent results from all over the country, researchers examined the visual preferences of participants in response to a variety of images, including traditional and modern buildings, natural scenes, and objects with distinct characteristics.

The findings unveil a compelling narrative: our gaze is drawn to images that embody organized complexity, a hallmark of nature and pre-modern architecture.

Take a look below to embark on a journey of discovery into the intricacies of human perception and architectural allure.

Eye-tracking technology has numerous applications in both commercial and research contexts. The recent introduction of affordable wearable sensors has

11/06/2023

Multimodal online learning environments are transforming the way we acquire knowledge. A recent conference paper "Multimodal Learning Analytics with Biosensors" produced by researchers at Montana State University sheds light on how we can elevate the learning experience through various interaction types such as visual, auditory, and kinesthetic engagement.

Through the use of multiple biosensors like GSR, eye tracking, and facial expression analysis, their findings open up exciting possibilities for understanding how learners interact with online educational content. The research suggests that the design of interaction types plays a crucial role in learner engagement.

As we continue to adapt to the digital age of education, research like this is invaluable. It paves the way for innovative approaches that make learning not only informative but also enjoyable.

Multimodal online learning environment improves learning experience through different modalities such as visual, auditory, and kinesthetic interactions.

10/24/2023

Unlock the power of qualitative research interviews in iMotions!

Qualitative interviews are a powerful tool for understanding people's experiences, perspectives, and opinions. By asking open-ended questions and allowing participants to provide in-depth, detailed responses, qualitative interviews can provide a wealth of information.

Combined with our latest module release, Voice Analysis, qualitative interview analysis goes a step further by looking into the subtle nuances of voice- something that would be missed during traditional transcription.

https://go.imotions.com/interview

10/10/2023

With the integration of voice analysis into iMotions, we're thrilled to introduce a groundbreaking avenue for emotion analysis to our users.

Our blog this week delves into emotional prosody. Emotional prosody delves into the mesmerizing realm of how we convey and perceive emotions through the acoustic features of speech. It's all about the modulation of pitch, rhythm, and intonation to express sentiments beyond mere words. 🎶

Read more about the practical uses of emotional prosody here:

With the implementation of voice analysis in the iMotions Software portfolio, a new valuable avenue in emotion analysis and research has opened to iMotions users. The emotional dimension of speech can reveal new layers of vocal communication in respondent testimonies and give new dimensions to resea...

10/09/2023

Predicting video virality just got a whole lot smarter!

This groundbreaking study conducted by Dinko Bačić and Curt Gilstrap combines biometric data and machine learning to revolutionize our understanding of what makes videos go . 🎥📊

It's a game-changer for teams and content creators looking to make their videos stand out. Interested in what incorporating facial expression analysis and GSR reveals in their research? Read more here:

Predicting video virality is the holy grail of marketing today. Previous video virality prediction research has relied upon two processes that may lead to

10/04/2023

Exciting News! 🚀 Revenue Management Solutions, a global leader in data-driven analytics for restaurants, has partnered with iMotions, to create a revolution in the restaurant industry.

This collaboration seamlessly integrates restaurant brands with iMotions' cutting-edge software suite—an advanced human behavior research tool with cloud data collection features. Leveraging a participant's own we**am and a browser interface, iMotions employs eye tracking, facial expression, and emotion recognition technologies, enabling research deployment globally, anytime, anywhere.

We're thrilled to help bring this innovation to the restaurant industry, enhancing and enabling restaurants to optimize in ways that truly benefit both diners and restaurateurs. Dive deeper into the details of this game-changing partnership in our press release: 🌐🍽️

can better understand menu navigation to develop revenue strategies

10/03/2023

🚀 Menu Makeover: Unveiling Consumer Insights Revolution! 🧠

In a game-changing revelation, the restaurant industry is shaking off decades-old norms, challenging the reliability of conventional insights. A recent study by Revenue Management Solutions, the University of South Florida Muma College of Business, and iMotions has debunked the reigning, and stale, paradigm on how consumers read menus.

It turns out that by re-thinking menu structures, the industry has begun rewriting the rules! These insights transcend menus, impacting , , and .

Modern marketers take note: this is another solid proof that data is powerful when used right, and understanding the 'why' behind consumer behavior is paramount.

It is time to embrace modern behavioral science tools or risk falling behind - because the most dangerous phrase in business is 'We've always done it this way.' 🌐💡

What if the tenets on which you built something were all wrong? If those “tried and true” consumer insights were no longer valid? Restaurants are the latest

10/02/2023

Eye contact is viewed to be an important part of social communication, but it can be challenging for individuals with 22q11.2 deletion syndrome (22q11.2DS).

We are featuring a study done by researchers at Gillberg Neuropsychiatry Centre (GNC) that found that almost half of the participants with 22q11.2DS reported feeling discomfort when making eye contact. Using our Screen Based Eye-tracking module, they found this subgroup also showed atypical visual scanning patterns of faces, including a lower amount of gaze in the eye region.

Take a look below to learn more about the findings of this study!

22q11.2 deletion syndrome (22qDS) has been associated with varying levels of social impairments, and with atypical visual scanning of faces. The present study

09/28/2023

Finally, the day has come!

We are incredibly excited to announce that the long-awaited module has been released in conjunction with the latest version of iMotions, 9.4.

We are so proud of our amazing team that has worked so hard in building a solid groundwork of what the module will be and tirelessly working to implement it into iMotions. Many thanks also to audEERING GmbH, for a fantastic collaboration that will truly lead to some eye-opening and revolutionary research.

Read the full press release below:

For more information about the new voice analysis module, visit the dedicated voice analysis module page. 

09/26/2023

🎉 In just a few days we will be releasing our Voice Analysis module. 🎉

After collaborating with audEERING, we have created a revolutionary addition to our software that is versatile, non-invasive, and deepens the impact of human-centered research.

This week our blog focuses on the science behind the module. Take a look to gain an in depth understanding about the of our and how we use audEERING's voice analysis model in iMotions.

Over the last century, researchers have found that how our voices sound can tell us a lot about ourselves, including our emotional states and which diseases