07/16/2018
SOUND ON! 🔊
Burpee Over Bar worked with Pandora Fitness on several media projects to promote their online presence to the Seattle fitness community.
In this video, there was an emphasis on three key components:
1️⃣️ It markets to new customers by painting a vision of what the Pandora experience is about - get excited because you will bike, row, jump, throw, lift, sweat and laugh with your . So often we promote training regimen and philosophy to the specific details, when the customer really wants to know, "What will a class be like? Can I do it? Will I have fun? What are people like here?"
2️⃣️ "First Class Free" gives new customers a short and sweet value proposition.
3️⃣ ️Branding - Pandora is uniquely recognizable by its aqua, black and white color palette, its logo, its equipment and high-intensity music.
The rockstar athletes you see here are all part of the Pandora community: Cassie Martin Vincent Romero Tania L. Muñoz Marcos García Theresa Egerer Vivian Andreeva and Head Coach David Israel.
If you're thinking, "Woah, this would be great for my gym." send us a message. Let's paint the vision for YOUR new members!
📸 Produced, directed and edited by Burpee Over Bar.