GrowByData

06/01/2026

The apparel SERP changed shape in Q1. Most brands didn't see it coming.

Prime page real estate is disappearing, and it's happening to everyone. In Q1 2026, above-the-fold visibility shrank for all five of the top apparel retailers, as AI Overviews and Shopping carousels pushed traditional results further down the page.

What the data shows:
➤ Every top 5 brand lost above-the-fold share this quarter
➤ Macy's saw the steepest drop at −63.6%
➤ Even category leader H&M wasn't immune, down 46.4%
➤ The cause is structural: AI Overviews and Shopping carousels are compressing organic real estate

A strong ranking no longer guarantees a prime position. The brands adapting are the ones building for the full SERP: Merchant Listings, clean product feeds, and editorial presence in AI-generated answers.

Full Q1 2026 Apparel Search Benchmark 🔗 https://bit.ly/49vjcPP

05/28/2026

The apparel SERP changed shape in Q1. Most brands didn't see it coming.

Q1 2026 reshaped apparel search – quietly, but significantly. While overall visibility grew for most of the top 5, the gains didn't come from where you'd expect. Traditional organic rankings lost ground to merchant listings and commerce-driven SERP features.

What the data shows:
➤ H&M led search visibility at 7% SOV, up 26.4% over the quarter
➤ Dick's posted the strongest growth at +25.5%
➤ Gap was the outlier, down 14% as competitors gained
➤ AI Overviews and Shopping carousels pushed results further down the page

The takeaway: SOV is no longer won on organic rankings alone. The brands pulling ahead are the ones investing in Merchant Listings, clean product feeds, and editorial presence in AI-generated answers.

Full Q1 2026 Apparel Search Benchmark 🔗 https://hubs.li/Q04j996G0

05/27/2026

Did Demand Slow Down, or Did Your Visibility Disappear?

Many brands assume demand is shrinking. In reality, competitors are capturing attention earlier in the customer journey.

From Shopping placements to AI-generated answers, visibility is shifting before customers ever click a link. By the time someone searches for your product, their decision may already be influenced by what Google and AI platforms surfaced first.

If your competitors appear more often across Search, Shopping, and AI answers, they win more consideration and more market share.

Stop guessing where demand went. Measure your visibility across Google and AI platforms with GrowByData.

🔗‍️ https://hubs.li/Q04j0cdr0

05/26/2026

Shein and Quince didn't just survive Q1 – they dominated it.

While legacy retailers quietly pulled back on Shopping Ads after the holidays, two brands went the other direction. The result? A category reshaped in 90 days.

The brands that scaled:
➤ Shein: +81% SOV (3.2% to 5.5%) – Rank #3 to #1
➤ Quince: +149% SOV (1.4% to 3.6%) – Rank #12 to #2
➤ Prada: +112% SOV (0.87% to 1.9%) – Rank #19 to #4

Meanwhile, the brands that went quiet paid the price:
➤ Macy's: -93.7%
➤ Kohl's: -87.3%
➤ JCPenney: -85.2%
➤ Children's Place: -76.3%

The takeaway?
Visibility is not a seasonal strategy. The brands showing up consistently are the ones owning the category, while everyone else scrambles to catch up.

Want to see where your brand stands? The full Q1 apparel Shopping Ads analysis is live 👉 https://hubs.li/Q04hSKwW0

While Macy's, Kohl's, and Children's Place went quiet after the holidays, Shein, Quince, and Prada aggressively scaled their Shopping Ads presence. Here's what the share of voice data shows.

05/25/2026

Honoring the Brave. Remembering the Fallen

This Memorial Day, we pause to honor those who made the ultimate sacrifice in service to their country. Their courage, dedication, and selflessness will always be remembered and deeply appreciated.

Today serves as a reminder of the strength, resilience, and freedom made possible by their service. We honor their legacy with gratitude and respect.

05/21/2026

Apparel Search Has Shifted. Visibility Now Drives Market Share.

Page-one rankings are no longer enough in apparel search. Today, brands win by appearing consistently across discovery surfaces like Merchant Listings, image results, and product-level SERP features. Our analysis reveals the shift toward visual and product-first discovery.

Key insights:
📌 H&M leads overall search visibility with a 46% advantage over Abercrombie.
📌 Merchant Listings drive 80% of H&M’s total search visibility.
📌 Traditional organic visibility continues to decline as product-focused SERP features grow.
📌 Abercrombie leads in image search visibility, highlighting the importance of diversified coverage.
📌 H&M strengthened its visibility lead during peak demand periods.

➤ What this means for apparel brands
Winning in search now requires strong visibility across Merchant Listings, product feeds, and visual search surfaces.

🔗‍️ Read the full analysis in our blog: https://bit.ly/4fuoxus

Deep-dive H&M competitive analysis: See how H&M maintains a 46% visibility lead through Merchant Listings while facing rising pressure from Abercrombie and Old Navy.

05/19/2026

Your customers may be deciding before they ever reach your website.

They are comparing brands across Google Search, Shopping results, AI-generated answers, and competitor touchpoints.

📌 The question is: Is your brand visible when those decisions are being made?

GrowByData’s Revenue Risk Report helps brands identify where they appear across Search and AI, where competitors are gaining visibility, and where hidden revenue risk may be emerging.

See where your brand stands before visibility gaps turn into lost demand.

👉 Get your Revenue Risk Report today.🔗 https://bit.ly/4uWanXx

05/14/2026

You're ranking. But are you really visible?

Today's search results go beyond blue links. AI answers, Shopping ads, and Local listings are all competing for your customer's attention.

If your brand isn't showing up across all of them, your competitors are filling that gap.

GrowByData's Revenue Risk Report shows you:
➤ Where competitors are capturing your demand
➤ Which search placements is your brand missing
➤ How to reclaim lost visibility across AI, Shopping, and Search

📌 It takes just 10 seconds to uncover insights that could completely change your visibility strategy.

👉 Get your Revenue Risk Report today.🔗 https://bit.ly/4dpiVPx

05/13/2026

Beauty's Merchant Listing Space Is Dominated – And The Gap Is Massive!

In the beauty industry, two players are setting the pace while the rest of the market competes for limited visibility.

In Q1, Ulta captured 24.7% Share of Voice in Merchant Listings, with Sephora at 16.5%. Together, they controlled more than 40% of category visibility. Meanwhile, brands like Sally Beauty, MAC, and Chanel each held under 4%.

That gap matters because Merchant Listings increasingly shape how consumers discover and compare beauty products. Brands that fail to appear consistently risk losing high-intent shoppers before they even reach the website.

For emerging beauty brands, the strategy is clear.
✅ Focused keyword targeting
✅ Strong product feed optimization
✅ Smarter bidding strategies – because outperforming competitors isn’t always about spending more, but targeting better.

05/11/2026

Winning AI Search Requires Market-Level Visibility

AI search visibility is not won through national averages alone.

A brand may appear strong overall, while losing visibility in specific cities, categories, or high-value markets where purchase decisions are actually happening.

In AI-driven search, the question is no longer simply:
“Are we ranking?”

The real questions are:

➤ Where are we visible?
➤ Which competitors are showing up instead of us?
➤ What signals are influencing AI-generated answers?
➤ Where are we gaining or losing share of voice?

Search visibility is now fragmented across:
• AI Answers
• Organic Search
• Shopping
• Maps
• Discussions & Forums
• Local Market Results

Enterprise brands need visibility measurement that reflects how discovery actually happens today.

GrowByData helps brands measure AI, search, shopping, maps, and organic visibility together, so teams can identify where visibility is growing, where competitors are gaining ground, and where revenue risk is emerging across markets.

The brands that win will be the ones that move beyond surface-level reporting and measure the full search landscape.