MarketMuse

11/17/2022

Creating an in-depth pillar blog is no easy feat, yet content marketers know these long-form pieces are a key component of an overall search strategy.

Creating an in-depth pillar blog is no easy feat, yet content marketers know these long-form pieces are a key component of an overall search strategy.

11/10/2022

A look at these two Google's Helpful Content and Product Review updates, what they mean and why they can't be reverse-engineered.

A look at these two Google's Helpful Content and Product Review updates, what they mean and why they can't be reverse-engineered.

11/08/2022

You have to calculate🧮 the true cost of your content! To propel your team forward, you have to understand which pieces of content are actually performing well. https://bit.ly/3FERFgD

11/04/2022

There’s More to Content Efficiency Than Content Cost https://bit.ly/3FERFgD One of the biggest mistakes marketers make is only considering the page level and neglecting to look at the whole. You have to analyze at the page level as well as site section, or topic level.

Most content marketers only consider the cost to produce the content without taking any performance results into account. You need to know both.

11/01/2022

There’s More to Content Efficiency Than Content Cost https://bit.ly/3FERFgD Sadly, most teams don't factor performance into their calculation of content efficiency. Even worse, they don't know how the content they choose to create actually leads to success.

Most content marketers only consider the cost to produce the content without taking any performance results into account. You need to know both.

10/11/2022

Mimicking🪞 the content strategies of larger publishers doesn't work - sites with greater authority can still rank despite poor SEO decisions because of this authority. Learn more about how copying content could destroy your business: https://bit.ly/3Ca76Ki

10/07/2022

Why Copying Your SEO Idols Is a Recipe for Disaster https://bit.ly/3Ca76Ki If your content team is banking on copying the top three SERP results and just doing what they're doing, be aware there's too much risk that it ends in disaster.

Large companies can get away with a lot more for a number of reasons. Copying what they do can destroy smaller businesses.

10/04/2022

Why Copying Your SEO Idols Is a Recipe for Disaster https://bit.ly/3Ca76Ki Are your SEO idols good to look at and try to learn from what's working? Yes, but it doesn't mean that's what you should do. Maybe they're doing something that they're getting away with that you can't. Copying that may, in fact, lead to something as terrible as being penalized.

Large companies can get away with a lot more for a number of reasons. Copying what they do can destroy smaller businesses.

10/03/2022

Want to jumpstart 🚀 your ? Take a look at our guide for a process that's guaranteed to produce expert-level content every time: https://bit.ly/3SVP3PU

There's so much information out there about how to build a content strategy.

09/30/2022

You have to create a mindset 🧠 that goes beyond keyword difficulty and links. Discover more on Jeff's take on "Why Keyword Difficulty Doesn't Work and How to Make It Better" https://bit.ly/3Sci9K9

09/29/2022

Existing pages are a wonderful starting point to updating and creating content, even if you're starting something brand new.

Existing pages are a wonderful starting point to updating and creating content, even if you're starting something brand new.

09/27/2022

Tracking changes in traffic and value for both topics and pages can be easily accomplished using these four Saved Views.

Tracking changes in traffic and value for both topics and pages can be easily accomplished using these four Saved Views.