CultureHQ

CultureHQ We are an employer branding and social advocacy platform focused on the power of storytelling. If you would like to learn more, please reach out!

CultureHQ was founded on the principle that a strong workplace community is at the foundation of any successful business, and has a direct effect on a company's bottom line. We are introducing a novel approach with our platform that will both optimize the employee experience and provide HR with actionable insights to measure value and impact. CultureHQ is launching its beta period in November 2017 to a select list of clients, and will be publicly launching in the spring of 2018.

12/10/2025

Everyone wants “authentic content” until an employee says something that isn’t perfectly on-brand.

If people don’t feel safe sharing real experiences, they won’t share at all — at least not publicly.

Build the trust first.
The stories follow.

11/11/2025

“You said what now?” 👀

That was the reaction when Brian dropped this stat in an earlier conversation: 📊 88% of employees don’t trust what their own company says about its culture.
And candidates trust employees 300% more than the company itself.

The takeaway hasn’t changed — trust comes from people, not brands.

11/05/2025

AI can make things faster, cleaner, easier.
But it can’t make them real.

If your goal is to show authenticity, an avatar isn’t the answer.

Real people, real stories because that’s what actually connects.

10/27/2025

Job descriptions don’t need to be a wall of text. 🧱

Let your hiring managers talk to candidates — not at them. 🎥
Video job descriptions make it easier for people to connect, faster.

10/17/2025

RecFest hits different when you’re surrounded by good people and better energy 🎪

10/15/2025

RecFest vibes 🎪
The CultureHQ crew pulled up with darts 🎯, swag 👕, and real conversations about storytelling and authenticity 🎤

If you’re here, come say hey — let’s talk culture, content, and everything in between.

10/14/2025

🎥We’ve all seen those big-budget leadership videos — perfect lighting, perfect script, perfect everything.

But here’s the thing: candidates don’t trust “perfect” anymore.

When leaders show up on camera casually — whether it’s a quick message from their desk or a selfie-style clip — it changes how people see the company. It feels real. It communicates that this is a place where people can be themselves, not just perform for the brand.

It’s not about production value.
It’s about connection.

That kind of authenticity builds trust faster than any polished campaign ever could.

10/01/2025

Be honest — do you trust Yelp photos or the restaurant’s marketing pics more? 👀

Same thing with employer branding. Candidates trust employees over company polish every time.

09/17/2025

An older clip, but the message still holds up 👏
Storytelling isn’t fluff — it’s what makes employer branding human.

Candidates connect with people, not bullet points.

Perks ≠ culture.If candidates don’t see real employees in your job postings, this is the face they’ll make every time🐶 ...
08/29/2025

Perks ≠ culture.

If candidates don’t see real employees in your job postings, this is the face they’ll make every time🐶

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Proceeds to hide salaries, delete Glassdoor reviews, and post only stock photos. But sure… “transparency.” 🙃🔍 Candidates...
08/05/2025

Proceeds to hide salaries, delete Glassdoor reviews, and post only stock photos. But sure… “transparency.” 🙃

🔍 Candidates are watching.
They’re Googling. They’re scrolling. They’re piecing together your real story from what actually shows up online.

If what you say and what you show don’t match, trust breaks before the first interview.

Consider this your sign to clean up the careers page and let your people do the talking.

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2 Avenue De Lafayette
Boston, MA
02111

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