02/04/2026
Here’s a proper look at our work for .physio 🤘
The entire brand design system was built with function, movement, and freedom in mind. Pivot Point didn’t want to feel clinical like so many of their competitors. They are a human first - down to earth style brand.
The challenge was not to get too earthy crunchy while still feeling natural. A nature inspired color palette, motion blurred florals, and organic textures all support a clean type system.