08/25/2026
"You guys always have way too much to say in the time allotted. It's just the nature of your business."
Ruth Milligan said this to Michael, Wes and Hadley on this week's The Test Set, and nobody argued. Because she's right.
Her question, the one she's put to hundreds of conference speakers, is brutal and useful. How much information do I have to share for you to believe something is true? Do I have to show you 20 charts, or can I show you two?
The uncomfortable part is that you spent six weeks on the analysis and your audience is going to walk out remembering one thing. So pick the thing.
Ruth curates TEDx Columbus, wrote The Motivated Speaker, and has coached hundreds of data folks through exactly this problem.
Listen now on Spotify https://open.spotify.com/episode/1AxvHyeKsPPU3E5PfW8gGT?si=3aa9bf9006144332 and Apple Podcasts https://podcasts.apple.com/us/podcast/the-test-set-by-posit/id1823736938?i=1000785578039.