Laidlaw Group

02/01/2026

Print and digital media make great "dance partners" for building brands. When they seamlessly communicate the same messages educating end users about the brand, you create a brand experience. This synergy blends the tactile, lasting nature of physical materials with the immediate, interactive reach of digital platforms.

12/30/2025

Hope smiles from the threshold of the year to come, whispering, 'It will be happier.'

Alfred Lord Tennyson

12/19/2025

We hope this coming year brings good health, positivity, prosperity, and success – and a few fun rides along the way. and , everyone!

11/26/2025

Have a safe and Happy Thanksgiving everyone!

11/11/2025

Thank you.

11/07/2025

Search behavior is evolving, big time, and so is our approach to SEO.

AI has seamlessly integrated into our daily lives, with a staggering two-thirds of the world's population using it regularly. This widespread adoption is further underscored by the fact that 77% of devices are equipped with AI software or capability, a testament to its significant role in shaping our digital experiences.

About 40% of millennials report using chatbots daily. ChatGPT is the leading AI chatbot, dominating the market with the highest user visits and market share, according to recent data from multiple sources. Its closest competitors in terms of usage are Microsoft Copilot and Google Gemini. Mac users access AI in Google Search, powered by the Gemini family of models.

At Laidlaw Group, we've always championed the creation of intelligent, well-structured, and credible content that delivers answers to end users. It's a strategy that's more relevant than ever in the age of AI.

To learn more about how our approach to SEO is evolving with the rise of artificial intelligence (AI) and machine learning in search engines, visit https://ow.ly/xJ4v50XoBbS or reach out to Cindy Laidlaw at [email protected] or call 617.423.2801.

09/22/2025

DesignRush Names Laidlaw Group One Of The Top 10 Branding Agencies In The US And The Number 1 Branding Agency In Boston.

We couldn't be more pleased to announce that DesignRush has named us one of the Top 10 Branding Firms in the US and the Number One Branding Firm in Boston. "I am overjoyed," says Cindy Laidlaw, Laidlaw's Founder.

"One of the cornerstones of our service offerings is the development of a strong brand strategy that is memorable and differentiates our clients' products and services from their competition. It's a team effort and often includes lively discussions to extract its most essential meaning, refining it by removing all non-critical information to arrive at a powerful and concentrated message," she says. "The power lies in the brand strategy's ability to resonate with a customer, get their attention, and pique their curiosity. The strategy serves as a blueprint for our ex*****on of all print and digital design projects."

We are very grateful :)

09/17/2025

We recently produced this full page print ad for our client C2MG Builders, Inc. running in the current issue of Modern Luxury Interiors Boston. C2MG brings old-world values, processes & artistry to modern-day architecture & construction.

Interiors PKsurroundings Fine Kitchens & Interiors
Photography Rob Karosis Photography

09/16/2025

Check out some of the highlights from the ribbon cutting ceremony at the new BC High Cadigan Wellness Complex and Natatorium! Our client Eck MacNeely Architects inc designed the facility to serve not only BC High School Athletics Live Streams but the entire student body, faculty and staff. Exciting to see Gronk Fitness Products provide the equipment and guidance throughout the process.

08/08/2025

We're reaching out beyond the norm and exploring new visually conceptual territory. We like the spirit of venturing into new creative, pushing boundaries, and embracing a different perspective. It's rewarding to consciously step outside our creative comfort zone and explore something new ... hmmmmm, like 3D media :)

If you'd like to learn more about this, call us at 617-423-2801 :) Perhaps we can chart new territories together.

08/05/2025