Transmyt

04/06/2026

A startup marketer, a mid-sized marketer, and an enterprise CMO walk into a bar. The startup marketer asks if anyone there wants a demo. The mid-sized marketer asks which drink has the highest margin. The enterprise CMO asks whether legal has approved the cocktail names. It is a joke, but not by much.

People still talk about marketing strategy as if it were one universal discipline that simply gets louder as the budget grows. It is not. A marketer inside a startup, a marketer inside a mid-sized company, and a CMO inside a large enterprise may all use the same vocabulary, but they are not solving the same problem. They are not under the same pressure. They are not being judged by the same math. And they are definitely not making decisions inside the same operating reality.

A startup marketer, a mid-sized marketer, and an enterprise CMO walk into a bar. The startup marketer asks if anyone there wants a demo. The mid-sized marketer asks which drink has the highest margin. The enterprise CMO asks whether legal has approved the cocktail names. It is a joke, but not

04/11/2024

I was just listening to the latest episode of the All In Podcast, where Chamath Palihapitiya said something that stuck with me: “Content creators ARE the new demand gen.” and it really got me thinking. A seismic shift has been underway for quite some time. Content creators, once

01/03/2024

In the ultra-competitive and challenging world of startups, innovation is the lifeblood that fuels growth and success. Yet, amidst the relentless pursuit of “the next big thing,” many entrepreneurs should turn to an unlikely source for inspiration and guidance: the ancient Jewish text, the Talmud. This article explores how the intricate arguments and ethical considerations of the Talmud can be a valuable resource in driving continuous improvement and innovation in startup culture through respectful debate and constant questioning.

In the ultra-competitive and challenging world of startups, innovation is the lifeblood that fuels growth and success. Yet, amidst the relentless pursuit of “the next big thing,” many entrepreneurs should turn to an unlikely source for inspiration and guidance: the ancient Jewish text, the Talmu...

09/20/2022

If not, you should be! So if you’re wondering how to shoehorn your sales model into this new digital culture, here’s an overview of Web3 and the unique advantages it offers forward-thinking businesses.

If not, you should be! So if you’re wondering how to shoehorn your sales model into this new digital culture, here’s an overview of Web3 and the unique advantages it offers forward-thinking businesses. Differences between Web 2.0 and Web 3.0 As businesses and marketers dip tentative toes into th...

09/13/2022

https://transmyt.com/why-you-need-meta-business-suite-and-business-manager-for-clients/

In today’s hyper-connected world, there are few more effective ways of communicating than through the Meta conglomerate. Within this umbrella organization, monthly active users (MAUs) communicate mainly through three of the major social networks: Facebook: almost three billion MAUs; WhatsApp: over...

09/06/2022

https://transmyt.com/insider-guide-to-lean-marketing/

As markets become increasingly segmented and advertising budgets shrink, massive marketing campaigns are losing their relevance in today’s largely online world. This is where lean marketing steps into the breach, reaching out to smaller audiences with better ROI. Lean marketing optimizes campaigns...

08/30/2022

https://transmyt.com/heres-why-you-need-market-research-tools/

The best way to find out what target audiences think is to explore their likes and dislikes through market research. Thanks to the Internet, massive amounts of personal information are available instantly, with more detailed data easily obtained through market research tools. Tailored to specific pr...

08/23/2022

https://transmyt.com/generating-more-leads-through-your-online-marketing-campaigns/

Do you want your marketing campaigns to generate more leads? Of course, you do if you’re serious about growing your business. No matter whether it’s an Etsy start-up or a long-established B2B enterprise, generating high-grade leads is the first stepping-stone to success. That means optimizing yo...

08/16/2022

https://transmyt.com/data-creativity-a-foolproof-recipe-for-success/

Despite years of global economic disruption – a pandemic, a war, a churning jobs market, and political turmoil – people still need food, shelter, clothing, healthcare, and education. However, the ways that they obtain them may well have changed forever. That’s why the relationship between robu...

08/09/2022

https://transmyt.com/how-to-create-effective-customer-journey-maps/

Customers: complex, challenging, and constantly changing. That’s why one of the most effective ways of responding to their wants and needs – often spurred by trendy technology – is through flexible customer journey maps. Customer journeys are rarely linear. This is why smart marketers represen...