Swirl

Swirl Swirl is a marketing technology company that is harnessing the power of mobile presence to enable ret

Swirl’s Mobile Presence Management and Marketing Platform is the retail industry’s most advanced platform for in-store digital marketing. By leveraging the power of mobile presence, Swirl is helping retailers take advantage of their most powerful marketing asset – the retail store. The Swirl platform allows retailers to take advantage of digital location signals including GPS, WiFi and Bluetooth b

eacons, to create an entirely new set of customer behavioral data, and then act on this data to influence shoppers in-store, on their mobile devices and online. Swirl’s patented technology is used by leading retailers such as Lord & Taylor, Hudson’s Bay, Urban Outfitters, Alex and Ani, Timberland and many more. Swirl is backed by top-tier investors including Twitter, Simon, Hearst, SoftBank and Longworth Venture Partners.

Retail IoT industry predicted to grow to $94 billion by 2025.
06/20/2018

Retail IoT industry predicted to grow to $94 billion by 2025.

According to a new report, the Internet of Things for retail is set to get much bigger than in other industries. The report suggests sales in related technologies for the sector will rise to $94 billion by 2025.

Walmart to debut high-tech Sam's Club format, including Scan & Go
06/19/2018

Walmart to debut high-tech Sam's Club format, including Scan & Go

The membership club's latest store includes a Scan & Go self-checkout and other tech capabilities, showing Walmart's willingness to innovate everywhere.

How to enhance consumer profiles with public location data from social media posts
06/13/2018

How to enhance consumer profiles with public location data from social media posts

Social media can help you better map the customer journey.

Swirl and Adobe Integrate for unified omnichannel analytics.
06/11/2018

Swirl and Adobe Integrate for unified omnichannel analytics.

Swirl and Adobe Integrate for Unified Omnichannel Analytics

To execute experiential retail well, physical stores must be woven into retail attribution models.
06/07/2018

To execute experiential retail well, physical stores must be woven into retail attribution models.

You won’t find two more passionate advocates for experiential retail than Laura Davis-Taylor and Ed King, the co-founders of The HighStreet Collective...

7 ways Walmart is innovating with technology
06/07/2018

7 ways Walmart is innovating with technology

From new mobile apps for both customers and employees to robots on the store floor, Walmart is using tech to best the competition.

Walmart discusses future of retail at shareholder's meeting.
06/04/2018

Walmart discusses future of retail at shareholder's meeting.

"We're moving faster than ever before and moving fast has never been more important," Marc Lore, head of Walmart e-commerce, told a crowd of 14,000 associates on Friday.

82% of marketers plan to increase their use of location data in the next 2 years to increase understanding of how consum...
05/31/2018

82% of marketers plan to increase their use of location data in the next 2 years to increase understanding of how consumers interact with businesses.

More than half of marketers want to see how offline and online promotions work together, 451 Research and Cuebiq found.

Best Buy is adding shopper services to improve the consumer journey and build deeper customer relationships.
05/30/2018

Best Buy is adding shopper services to improve the consumer journey and build deeper customer relationships.

Best Buy is focusing on adding "services initiatives" to not only sell more product, but ease the shopper journey and build deeper customer relationships. What does this mean for retailers and should you be stepping up your shopper services?

05/30/2018

"If you're not fully leveraging the value of retail locations you’re not employing a true data driven marketing strategy."

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joe Apprendi, general partner at Revel Partners. In the world of retail, brick and mortar still dominates. Yet trouble is clearly lurking an...

Indoor mobile location enhances in-store discovery:
05/24/2018

Indoor mobile location enhances in-store discovery:

How to Use Indoor Mobile Location to Enhance In-Store Discovery

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