05/07/2026
As PHX Energy prepared to launch, the team needed a flexible approach to content development that could support a growing product lineup. With multiple flavors and ongoing expansion planned, traditional photography would require repeated shoots, adding cost and complexity with each new SKU.
Sprout developed a CGI library of hero, flavor-specific, and lifestyle imagery designed to scale across e-commerce, packaging, and promotional applications.
Now carried in major retailers nationwide, PHX has quickly gained momentum. The CGI-first approach has enabled the brand to scale content with speed, keeping pace with demand while maintaining a consistent visual presence.
See more @ sprout.cc/work/phx-energy/