05/27/2026
I used to only work with chiropractors and mental health therapists.
I was very specific. Very intentional. Very broke.
Turns out when your entire client base is one niche and that niche doesn't have massive budgets, you run out of room fast.
I found very quickly that I needed to open up.
Now we focus on outdoor brands — products and services. But we also take on roofing companies, home services, even restaurants.
Honestly? I'm actively looking for a winery or coffee company right now.
Not because it's a strategic niche play.
Because I want a discount on good coffee.
I would build a coffee company's website at cost just to get decent beans delivered to wherever in the world I'm working from. That's not a joke. That's a real offer. If you roast coffee and need a website, DM me. We'll work something out.
But the real lesson here:
Niching down is great advice. Until it's not.
If your niche is too small, too budget-constrained, or too narrow to sustain your growth, the specificity that made you focused is the same thing that makes you stuck.
Start specific. But don't be afraid to open the aperture when the numbers tell you to.
My business didn't start growing until I stopped being precious about who I worked with.