Jolly Web Consulting

Jolly Web Consulting Jolly Web Consulting creates accessibility to mental health resources by helping you make your website beautiful, usable, and accessible.
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We create accessibility for mental health resources by helping you improve or create a new website that's beautiful, usable, and ADA compliant for your business! We want your business to be as easy as possible to make appointments and make sales to everyone, especially those suffering from mental health disorders. We want to help mental health so much that we donate 10% of our gross income to mental health charities.

The problem isn’t that founders take a ski day.The problem is founders only take a ski day when they’re already broken.I...
05/29/2026

The problem isn’t that founders take a ski day.

The problem is founders only take a ski day when they’re already broken.

I used to run the “always on” playbook:

Up early, laptop by 6, automations until 2am
Always thinking about client ROAS or internal systems
Never fully off — even on trips with friends

My friends told me straight:

“You don’t seem happy. We never see you unless we force you.”

So I stopped “earning” rest.

I started booking it.

Gym. Meals. Meditation. Powder days. Volcano hikes. Date night.

All on the calendar first.
All treated like real commitments.

Because if you don’t schedule joy…

…your business will schedule burnout.

Hot take:

Discipline isn’t waking up early.

Discipline is closing the laptop on time.

What’s one block you’ll make immovable this week?

Six clients. One month. All cutting budgets or pausing entirely.That's what happened when the tariffs hit.Some of them I...
05/28/2026

Six clients. One month. All cutting budgets or pausing entirely.

That's what happened when the tariffs hit.

Some of them I'd had for years. They wanted to keep going. They just couldn't.

Inventory costs were spiking. They needed cash on hand. Marketing was the first thing to get cut.

Honestly? It wasn't even the tariffs that did the damage. It was the worry.

Clients didn't know what was coming. So they pulled back on everything. Even the stuff that was working.

I lost roughly a third to half of my business in about 30 days.

That'll make you question some things.

But here's what I realized when the panic settled:

My workload was lighter. Which meant I had time. Time I hadn't had in months.

So I used it. Found new clients. Tightened my processes. Focused harder.

The businesses that survived weren't the ones who panicked the least. They were the ones who redirected fastest.

If you're in a season where things are shrinking, don't just sit in the shrink.

Use the space. The room you didn't have before is an opportunity you didn't have before either.

The month I almost lost everything ended up being the month that made my business more resilient.

I used to only work with chiropractors and mental health therapists.I was very specific. Very intentional. Very broke.Tu...
05/27/2026

I used to only work with chiropractors and mental health therapists.

I was very specific. Very intentional. Very broke.

Turns out when your entire client base is one niche and that niche doesn't have massive budgets, you run out of room fast.

I found very quickly that I needed to open up.

Now we focus on outdoor brands — products and services. But we also take on roofing companies, home services, even restaurants.

Honestly? I'm actively looking for a winery or coffee company right now.

Not because it's a strategic niche play.

Because I want a discount on good coffee.

I would build a coffee company's website at cost just to get decent beans delivered to wherever in the world I'm working from. That's not a joke. That's a real offer. If you roast coffee and need a website, DM me. We'll work something out.

But the real lesson here:

Niching down is great advice. Until it's not.

If your niche is too small, too budget-constrained, or too narrow to sustain your growth, the specificity that made you focused is the same thing that makes you stuck.

Start specific. But don't be afraid to open the aperture when the numbers tell you to.

My business didn't start growing until I stopped being precious about who I worked with.

If you don’t schedule your life first, your business will schedule it for you.Mine scheduled this:Up at 5:30.Laptop by 6...
05/26/2026

If you don’t schedule your life first, your business will schedule it for you.

Mine scheduled this:

Up at 5:30.
Laptop by 6.
Breaks only to grab food… if I remembered.
Work until 1–2am building automations.

And I told myself that was “just the season.”

But my friends noticed something I didn’t:

Even on trips, I looked stressed.
I wasn’t present.
I was always thinking about work.

They said, “We only see you when we force you.”

That line hit harder than any KPI ever has.

So now I plan my weeks on Sundays with one rule:

Life goes on the calendar first.

Gym = immovable.
Meals + meditation = scheduled.
“Clocked out” reminder = daily.
Powder days = protected.
Volcano hikes = planned (Acatenango has become a repeat customer).
Date night = weekly, and I’m done before it.

The surprise?

My work got better.

Because boundaries force efficiency.

I’m less stressed.
My relationships improved.
My friends actually like hanging out with me.

Your business doesn’t need every ounce of you.

It needs the best version of you.

What’s one life block you’re putting on the calendar before work this week?

One of my favorite sounds is a Shopify "cha ching" at 11 pm.Not because I am grinding at 11 pm.Because an email we wrote...
05/25/2026

One of my favorite sounds is a Shopify "cha ching" at 11 pm.

Not because I am grinding at 11 pm.

Because an email we wrote three days ago finally hit the right person at the right time.

Most brands treat email like:

A monthly newsletter their cousin writes when they remember.

No plan.
No rhythm.
No purpose.

When we build email and SMS, the goal is simple:

Turn "people who kinda like you" into "people who buy again."

That usually means:

A welcome flow that actually introduces your brand and makes a real offer.

A couple of smart, non annoying campaigns each month that educate, entertain, and sell.

Cleaning your list so you are not yelling into the void of dead subscribers.

The result:

More repeat orders.
Better margins.
Less pressure on ads to carry everything.

If the only time you email your list is when you are desperate for cash,
you are leaving a rude amount of money on the table.

Follow if you want ideas for emails that feel human but still pay your rent.

I own two pairs of shoes.Wide toe box barefoot tennis shoes for daily life and pickleball. My feet scream "why is there ...
05/21/2026

I own two pairs of shoes.

Wide toe box barefoot tennis shoes for daily life and pickleball. My feet scream "why is there no support" on my 46K step days. I tell them it's character building.

Tevas for hiking.

That's it. That's the whole shoe collection.

I live out of two backpacks. No checked bags. No storage unit. No "just in case" anything.

Beach in 90 degrees? Covered.
Skiing in 0 degrees? Covered.
Active volcano in Guatemala? Also covered.
Protecting my extremely pale skin? That takes a sh*tload of sunscreen and some hard lessons.

Every piece of clothing I own does at least two jobs. Long sleeve UPF shirts with collars that work for a client call or a hike. Quick-dry everything because I'm either at the gym, on a trail, or drying laundry in a hostel.

10 shirts. 2 pants. 2 pairs of shoes.

And honestly? An embarrassing number of hats. But my OutThere backpack has enough external storage to hang as many as I want, so I'm calling that a feature.

Here's what I didn't expect:

Owning less stuff made me a better business owner.

When you strip your life down to what actually matters, you start doing the same thing with your business.

Fewer tools. Fewer "just in case" strategies. Fewer meetings that could've been an email.

You stop asking "what if I need this?" and start asking "is this actually doing anything?"

Two backpacks taught me that most of what we carry — in luggage and in business — is just fear wearing a different outfit.

If your agency can't explain what they're doing in plain English, they're either confused or they're hoping you are.I've...
05/20/2026

If your agency can't explain what they're doing in plain English, they're either confused or they're hoping you are.

I've taken over so many client accounts from agencies that buried everything behind technical jargon.

Not because the work was complex. Because keeping it confusing was profitable.

When a client can't make a simple text change on their own website, that's not a security feature. That's a leash.

When a client has to submit a ticket and wait 5 business days to swap an image, that's not a process. That's a hostage situation.

These are things that take 30 seconds in Shopify or Webflow. But when your site is built in a way that only your agency can touch? Every tiny change becomes a billable hour.

My average response time is under two hours. Every day.

And if I don't know the answer right away, I just say: "Let me look into this and I'll get back to you."

That's really all it takes.

I get new clients constantly just because their last agency couldn't respond to an email in under a week.

If your ecommerce site goes down, that should be priority one. Not "we'll get to it Monday."

The bar is on the floor. And somehow most agencies are still tripping over it.

Your agency should make things easier for you. Not more dependent on them.

05/19/2026

One of the most expensive mistakes eCom brands make:

👉 Optimizing Google Ads for "all purchases"

Seems harmless, right?

But here's the problem:
– It rewards returning customers (who would've bought anyway)
– It skews campaign signals
– It tells Google to chase LTV instead of acquisition

That's why we switch every client to:
✅ Optimize for new customer purchases only
✅ Build custom GA4 audiences
✅ Feed clean signals into the algorithm

More growth. Less noise.

Blended ROAS looks nice.
But acquisition ROAS is what scales your brand.

A six-inch spider fell on me during a new client call.5 AM. A treehouse in Indonesia. No air conditioning. 100 degrees.I...
05/18/2026

A six-inch spider fell on me during a new client call.

5 AM. A treehouse in Indonesia. No air conditioning. 100 degrees.

I didn't hang up.

I closed the deal.

That's the thing about working from anywhere. "Anywhere" doesn't always mean a beachside cafe with perfect Wi-Fi and an oat milk latte.

Sometimes it means your laptop is overheating because there's no shade. The Wi-Fi cuts out every ten minutes. There's no desk, so you're balancing your computer on a wooden railing that was definitely not built for a MacBook.

And sometimes a spider the size of your hand drops onto your shoulder at 5 AM while you're trying to sound professional.

You know what that client said after I told them what happened?

"That's the most real sales call I've ever been on."

We signed the contract that week.

I think people assume remote work means you've got it all figured out. Optimized setup. Standing desk. Ring light.

It doesn't.

It means you learn to adapt. You learn that "perfect conditions" is a myth. And you learn that clients don't actually care if your background is a treehouse in Bali or a corner office in Denver.

They care if you can solve their problem.

The spider didn't care about my pitch either.

But I closed anyway.

A fly fishing brand asked me to quote a website last year.They were doing $800K in revenue.Their budget for the entire s...
05/15/2026

A fly fishing brand asked me to quote a website last year.

They were doing $800K in revenue.

Their budget for the entire site? $1,500.

I told them the truth: that budget gets you a template with your logo on it. Not a growth engine.

Here's the math that changed the conversation.

Business experts generally agree:
~10% of your revenue should fund a solid website foundation.

Not a one-time build. The foundation that everything else runs on.

For an $800K brand, that's $80K over time.

Sounds like a lot until you realize what that website is supposed to be doing:

Converting traffic from your paid ads.
Ranking for the searches your customers are already making.
Capturing emails.
Telling your brand story better than your competitors tell theirs.

Your digital marketing should be roughly 75% of your total marketing budget.

That 75% gets distributed across paid ads, SEO, social, email, SMS, video, backlinks.

The website is the hub all of that points to.

When you spend $3K/month on Google Ads driving traffic to a site that loads slow, looks dated, and has no clear path to purchase?

You're not marketing.

You're burning money in a nice-looking fireplace.

The brands that win online aren't the ones spending the most.

They're the ones who built the foundation first.

Address

1552 Oak Avenue
Boulder, CO
80304

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+15038011823

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